Building a Personal Brand Doesn’t Require Fearlessness – It Requires Dancing with the Fear
March 20, 2017 POSTED IN: Branding

Your legal career comes down to a choice between two paths. One feels safe, the other fraught with risk. One lies within the comfort zone, the other outside of it. One requires conformity, the other originality. One leads away from fear, the other straight toward it. Author Steven Pressfield refers to the fear we allREAD MORE

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Self Awareness is Your Secret Weapon
March 16, 2017 POSTED IN: Business Development

When I was a fifth year associate at a large law firm, a big opportunity fell into my lap. A former colleague at a firm I previously worked at had moved on to an assistant general counsel position at a large Tier 1 auto supplier. He was in charge of the company’s “troubled supplier” issues,READ MORE

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Lawyers and Law Firms that Refuse to Recognize the Power of Social Media are Falling Behind
March 8, 2017 POSTED IN: Branding

During my 16-plus years as an attorney and legal marketer, one thing has become clear to me: Most law firms like to take a wait-and-see approach when it comes to marketing. Few firms like to be first. There’s trepidation about standing out. And so they wait. The process typically plays out like this: A newREAD MORE

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How to Capture Ideas and Create Content that Elevates You Above the Noise
March 2, 2017 POSTED IN: Branding

One of the most important things a lawyer can do to become a well-branded, well-recognized expert, is to produce high-quality content. In most cases, particularly in the legal industry, the written format is most popular when it comes to producing content. But the format matters far less than the substance. Ideas can be conveyed viaREAD MORE

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A New Book By
Jay Harrington
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About The Author

Harrington is led by Jay Harrington, an attorney who is a graduate of the University of Michigan Law School and worked as an associate for top international law firms, including Skadden Arps and Foley & Lardner. Jay and his team have not only the design and writing chops to make your firm stand out, but the expertise to understand and distill the complicated concepts that professional services providers grapple with.