Your Personal Brand is Your Story
June 29, 2017 POSTED IN: Branding

There’s no great dictionary definition of what a personal brand is. One of the most often cited colloquial definitions is from Jeff Bezos. The point Bezos is making is that a personal brand is a story. “Your brand is what people say about you when you’re not in the room.” In other words, your personalREAD MORE

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Fear, Ego, and an Endless Cycle of Poor Decisions
June 22, 2017 POSTED IN: Business Development

I live in a small town in northern Michigan called Traverse City. It’s a quaint, picturesque town of 17,000 residents, although the population, hustle and bustle of the area swells during the summer months. People flock from all over the world to enjoy the beauty of Lake Michigan and the incredible food, wine and craftREAD MORE

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Lawyers With Strong Personal Brands Operate with Clarity of Purpose and Consistency of Effort
June 15, 2017 POSTED IN: Business Development

Lawyers with strong personal brands stand for something. And for those with the strongest brands, “something” means one thing. They are master craftsmen, rather than jacks of all trades. The jack of all trades lawyer is busy, bouncing from project to project, learning a little about a lot. Clients think of a jack of allREAD MORE

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To Scale Your Business, Grow Your Personal Brand
June 8, 2017 POSTED IN: Branding

You can scale a business. We see it all of the time in the tech world, where startups work furiously to scale up and build infrastructure to manage and absorb growth when the time comes. But can people scale? It’s an issue that many lawyers and other professional service providers struggle with. You’re one person,READ MORE

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Start Fast, Start Smart: Introducing a New Column for Attorney At Work
June 1, 2017 POSTED IN: Business Development

A great deal has been said and written about the epidemic of the unhappy lawyer. Surveys suggest that career dissatisfaction among lawyers, and even rates of depression, are on the rise. According to research published last year, 28 percent of lawyers experience mild or higher levels of depression. Associate attorneys are not immune from thisREAD MORE

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A New Book By
Jay Harrington
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Personal Branding for Lawyers Free
Self-Assessment Workbook
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About The Author

Harrington is led by Jay Harrington, an attorney who is a graduate of the University of Michigan Law School and worked as an associate for top international law firms, including Skadden Arps and Foley & Lardner. Jay and his team have not only the design and writing chops to make your firm stand out, but the expertise to understand and distill the complicated concepts that professional services providers grapple with.