is like a boat without a rudder.
Jay is an attorney and co-founder of Harrington. He leads the agency’s Brand Strategy, Content Creation, and Client Service teams. He works with clients to develop memorable brands and compelling content, and ensures that clients receive impeccable service and demonstrable value.
Jay also coaches and consults with individual lawyers and groups of lawyers on a number of issues, including personal brand development, building niche practice/industry specialties, and content marketing strategy. He believes that experts with narrow niches, as opposed to generalists, make more money and develop more business, and he helps lawyers choose, build and promote specialized practices. His practical, proactive and interactive coaching style helps lawyers make thoughtful and intentional decisions about their careers.
Jay’s background working for (as an attorney) and with (as a marketing consultant) some of the world’s top professional services firms helps him to understand the challenges, demands, and objectives of professionals and firms in this unique space.
He frequently speaks and writes on important issues and trends in professional services marketing, particularly legal marketing. His writing is featured in monthly columns that he writes for Attorney at Work and Legal Ink Magazine, leading sources of insights and inspiration for professional services marketers and professionals. Jay is the author of a recently released book, One of a Kind: A Proven Path to a Profitable Law Practice, that focuses on how lawyers can build books of business through creative differentiation.
Prior to co-founding Harrington, Jay practiced law as a commercial litigator and corporate bankruptcy attorney at Skadden, Arps, Slate, Meagher & Flom and Foley & Lardner. He has an undergraduate degree in journalism and earned his law degree from the University of Michigan Law School.
Jay played college baseball at Bowling Green State University, where he participated in the NCAA College World Series Regional Tournament (lost 21-6 to the top-ranked Miami Hurricanes – ouch). Jay enjoys CrossFit and distance running, spending time with family and friends, reading, writing and cooking.