The Ultimate Guide for Lawyers to Build Powerful Personal Brands Online in 2018
December 12, 2017 POSTED IN: Business Development

Almost every new business engagement starts online. Some clients find lawyers by searching for a particular type of expertise through a search engine, check out a lawyer’s background and experience, then initiate a conversation that leads to an engagement. More often, a prospective client learns of a lawyer offline – through referral, word of mouth,READ MORE

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3 Simple Steps to Transform Your Law Firm Website into a Lead Generation Machine
December 8, 2017 POSTED IN: Website Development

Is your law firm website getting “reads” or is it getting leads? Many law firms resign themselves to the idea that a website is only an online brochure – a place for visitors to view practice area descriptions and professional biographies. This is misguided. While lead generation has not traditionally been a priority for mostREAD MORE

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10 Things Successful People do in the Morning (Hint: It’s not what you may think)
November 22, 2017 POSTED IN: Business Development

Sick of all the self-help articles telling you that the only way to be successful is to start every morning by making a complicated to-do list, doing a Crossfit workout, and eating steel cut oatmeal with flax seeds? Me too. Here’s another take on what successful people do when they get up. They get upREAD MORE

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Are You Being Distracted Into Mediocrity?
November 10, 2017 POSTED IN: Business Development

As a busy lawyer, your time and attention are your most valuable assets that you must jealously and vigilantly guard. If you want to be great, minimize distractions as much as possible. Top performers, throughout history and across domains, have worked hard to minimize distractions in order to focus on their most important work. J.J.READ MORE

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Cultivate Outside Interests to be a More Interesting and Productive Lawyer
November 3, 2017 POSTED IN: Business Development

I’m working on a new book (launching in April!) that is meant to address some of the common challenges that young lawyers face when getting started in their careers and prescribes a formula for success. To create the formula, I spoke to scores of successful senior lawyers at firms across the country to get theirREAD MORE

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A Churchillian Approach to Personal Branding for Lawyers
October 27, 2017 POSTED IN: Business Development

Winston Churchill once said, “History will be kind to me for I intend to write it.” There’s no doubt that Churchill left an indelible mark on history. While we think of Churchill for his wartime leadership, his experience holds many lessons related to personal branding for lawyers as well. Churchill was on the outside lookingREAD MORE

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Want to Get More Done? Think Big and Act Small
October 20, 2017 POSTED IN: Business Development

Lawyers work hard. It’s what they do. The good news is that hard work can be deeply satisfying. It feels good to do a job well done. Accomplishment gives us meaning. Hopefully this resonates, because it’s a feeling you’ve experienced before. But it’s not just me making this assertion about the connection between hard workREAD MORE

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8 Life-Changing Quotes from Inspirational Authors
October 6, 2017 POSTED IN: Business Development

When I read a book, I’ll remember the broad strokes of the story or, in the case of non-fiction, the main thrust of the message. But it’s rare that I’ll remember the details of a minor character, or the intricacies of a professional development sequence. Every so often, however, I’ll come across a book passageREAD MORE

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How Lawyers Should Use Social Media (Hint: Very Sparingly)
September 28, 2017 POSTED IN: Business Development

I’m going to keep this short, because I want to you to be able to get back to what really matters – your work – as quickly as possible after consuming this concise, important message: Lawyers should use social media as little as possible, and the time they do spend on social networks should be very purposefulREAD MORE

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Three Things Law Firm Websites Should Focus On (But Most Don’t)
September 7, 2017 POSTED IN: Website Development

Most mid-size to large law firm websites cost tens, and often hundreds, of thousands of dollars. They take anywhere from 6 to 18 months to design, develop and launch. On top of the financial investment, huge amounts of internal hours and resources are devoted to most law firm website projects. And for what? Other thanREAD MORE

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How to Create Value as a Law Firm Associate
August 31, 2017 POSTED IN: Business Development

This is a message to young law firm associates: Your law firm cares about your personal and professional growth. But make no mistake, the law is a business – often a cutthroat one. Your firm has made a big investment in you in terms of salary, benefits, training and overhead. It expects a return on thatREAD MORE

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Real, Sustainable Success Requires Strategy and Structure
August 25, 2017 POSTED IN: Business Development

How many times have you read a book or blog post, listened to a keynote or podcast, and been inspired to take on the world? You know the feeling. The writer or speaker drops a bunch of knowledge bombs which open your mind to new possibilities. You can barely wait to get back to theREAD MORE

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How Law Firms Can Stay at the Cutting-Edge of Innovation
August 17, 2017 POSTED IN: Business Development

There’s a great deal that the legal industry can learn from the technology industry. A good starting point is Eric Ries’ book The Lean Startup, which is filled ideas that are just as valuable (perhaps more valuable) for large, institutional law firms as they are for fast-growing tech startups. Another great source of ideas andREAD MORE

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The Long Game of Business Development: Why Personal Branding for Lawyers is Paramount
August 10, 2017 POSTED IN: Business Development

There’s a misconception in the marketplace that the issues of personal branding for lawyers and business development for lawyers are distinct concepts. This post is meant to dispel this misunderstanding. It all comes down to appreciating the fact business development in the legal industry is a long game played over many years, and that theREAD MORE

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Lessons for Young Lawyers from Lincoln
August 3, 2017 POSTED IN: Business Development

The practice of law has changed in many important ways over the years, but in many others it has not. In today’s cutthroat, competitive culture, we have a tendency to romanticize what things were like in the legal profession “back in the day.” When we think of the “Giants” of our profession, those who leftREAD MORE

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The Stoic Associate: How to Deal with Feedback and Worry Less
July 27, 2017 POSTED IN: Business Development

When I was a young associate, every time I sent an email to a partner or client that included work product or a bit of analysis I found myself eagerly anticipating a “pat on the back” email back in my inbox. As you may have guessed, those pats on the back rarely came. That’s lifeREAD MORE

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Sometimes You Need to Throw a Right Hook
July 20, 2017 POSTED IN: Business Development

Well known social media marketer Gary Vaynerchuk authored a book called “Jab, Jab, Jab, Right Hook.” It’s all about brand building, marketing, and developing business in today’s digital environment. The central thesis is that in order to stand out and gain your audience’s attention, you need to give, give, give before asking for someone’s business.READ MORE

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Beware the False Comfort of Conventional Wisdom When Building a Legal Practice
July 13, 2017 POSTED IN: Business Development

“What would happen if I did the opposite?”. It’s an approach that worked for George Costanza in a classic Seinfeld episode, but it’s rarely something we think about – let alone act upon – in real life. Doing the opposite – going against the grain, bucking conventional wisdom – can be scary. It can result in failure. ItREAD MORE

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Give Freely to Gain Trust and Attention
July 6, 2017 POSTED IN: Business Development

What’s the first thing that goes through your head when you meet a prospective client, sit down at the keyboard to write an article, or walk up to the podium to give a talk? What motivates you? For many (too many) of us, it’s the desire to come across as smart, knowledgeable and polished. It’sREAD MORE

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Your Personal Brand is Your Story
June 29, 2017 POSTED IN: Branding

There’s no great dictionary definition of what a personal brand is. One of the most often cited colloquial definitions is from Jeff Bezos. The point Bezos is making is that a personal brand is a story. “Your brand is what people say about you when you’re not in the room.” In other words, your personalREAD MORE

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Fear, Ego, and an Endless Cycle of Poor Decisions
June 22, 2017 POSTED IN: Business Development

I live in a small town in northern Michigan called Traverse City. It’s a quaint, picturesque town of 17,000 residents, although the population, hustle and bustle of the area swells during the summer months. People flock from all over the world to enjoy the beauty of Lake Michigan and the incredible food, wine and craftREAD MORE

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Lawyers With Strong Personal Brands Operate with Clarity of Purpose and Consistency of Effort
June 15, 2017 POSTED IN: Business Development

Lawyers with strong personal brands stand for something. And for those with the strongest brands, “something” means one thing. They are master craftsmen, rather than jacks of all trades. The jack of all trades lawyer is busy, bouncing from project to project, learning a little about a lot. Clients think of a jack of allREAD MORE

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To Scale Your Business, Grow Your Personal Brand
June 8, 2017 POSTED IN: Branding

You can scale a business. We see it all of the time in the tech world, where startups work furiously to scale up and build infrastructure to manage and absorb growth when the time comes. But can people scale? It’s an issue that many lawyers and other professional service providers struggle with. You’re one person,READ MORE

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Start Fast, Start Smart: Introducing a New Column for Attorney At Work
June 1, 2017 POSTED IN: Business Development

A great deal has been said and written about the epidemic of the unhappy lawyer. Surveys suggest that career dissatisfaction among lawyers, and even rates of depression, are on the rise. According to research published last year, 28 percent of lawyers experience mild or higher levels of depression. Associate attorneys are not immune from thisREAD MORE

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The Key to Social Media Marketing for Lawyers is Understanding the Context of the Platform
May 18, 2017 POSTED IN: Business Development

I often preach to lawyers who produce marketing and thought leadership content that the best source of material for their blogs and newsletters derives not from what they think is important and relevant, but rather from the issues and topics that their clients are talking about. I definitely try to take my own medicine onREAD MORE

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The Contradictions Inherent in Building a Practice
May 11, 2017 POSTED IN: Business Development

It’s easy to believe that success in business or in life is binary. Do this. Don’t do that. Achieve. But it doesn’t work that way. The answer to the question “Should I do this or that?” is often: Both. Therefore, a lawyer who spends meaningful time on the Internet trying to curate the best adviceREAD MORE

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Building a Book of Business Through Imperfect Action
April 27, 2017 POSTED IN: Business Development

All of us want things. Every year many of us resolve to make changes – personally and professionally – in order to get what we want. Eat better, write that article, exercise, make those phone calls, spend more time with family, learn that new skill. But inevitably another year passes without the results we desire and weREAD MORE

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The Opportunity of Disruption
April 20, 2017 POSTED IN: Business Development

Remember the good old days? The days when hourly rates increased year after year, junior associate time could be billed for, and it was considered unprofessional to try to poach another lawyer’s clients? That wasn’t that long ago, in fact. But times have changed. The market for legal services is flat. Since the Great Recession,READ MORE

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Beware the False Comfort of Conventional Wisdom
April 6, 2017 POSTED IN: Business Development

When was the last time you asked yourself this question: “What would happen if I did the opposite?”. Better yet, when was the last time you actually did the opposite?  Doing the opposite – going against the grain, bucking conventional wisdom – can be scary. It can result in failure. Particularly in the legal profession, it welcomesREAD MORE

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Building a Personal Brand Doesn’t Require Fearlessness – It Requires Dancing with the Fear
March 20, 2017 POSTED IN: Branding

Your legal career comes down to a choice between two paths. One feels safe, the other fraught with risk. One lies within the comfort zone, the other outside of it. One requires conformity, the other originality. One leads away from fear, the other straight toward it. Author Steven Pressfield refers to the fear we allREAD MORE

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Self Awareness is Your Secret Weapon
March 16, 2017 POSTED IN: Business Development

When I was a fifth year associate at a large law firm, a big opportunity fell into my lap. A former colleague at a firm I previously worked at had moved on to an assistant general counsel position at a large Tier 1 auto supplier. He was in charge of the company’s “troubled supplier” issues,READ MORE

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Lawyers and Law Firms that Refuse to Recognize the Power of Social Media are Falling Behind
March 8, 2017 POSTED IN: Branding

During my 16-plus years as an attorney and legal marketer, one thing has become clear to me: Most law firms like to take a wait-and-see approach when it comes to marketing. Few firms like to be first. There’s trepidation about standing out. And so they wait. The process typically plays out like this: A newREAD MORE

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How to Capture Ideas and Create Content that Elevates You Above the Noise
March 2, 2017 POSTED IN: Branding

One of the most important things a lawyer can do to become a well-branded, well-recognized expert, is to produce high-quality content. In most cases, particularly in the legal industry, the written format is most popular when it comes to producing content. But the format matters far less than the substance. Ideas can be conveyed viaREAD MORE

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Mentorship: It Takes a Network
February 23, 2017 POSTED IN: Business Development

Mentorship is one of the most powerful means of training and developing young associates. But many mentoring programs fail because they’re premised on a misguided notion that what a lawyer needs is a mentor, when what she really needs are mentors. The mentorship system in many modern law firms looks no different than it didREAD MORE

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When Building a Practice, Start With Demand
February 15, 2017 POSTED IN: Branding,Business Development

Back in July of 2014 (How could it possibly be that long ago?!), I wrote an article for Attorney at Work that focused on the importance of narrowly focused, niche legal practices, and how to go about building one. It was one of the most popular articles I’ve written, and became the catalyst for myREAD MORE

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Four Productivity Building Blocks of Effective, Efficient and Happy Lawyers
February 9, 2017 POSTED IN: Business Development

In a post I wrote for my friends at Attorney at Work back in December dealing with the issue of productivity, I explained that “work is like fitness — it’s best done in short bursts of intensity, followed by periods of rest and recovery. So start the day with a sprint.” It’s easy to getREAD MORE

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To Build Your Personal Brand, Hunt Antelopes Not Field Mice
February 1, 2017 POSTED IN: Branding

A lawyer with a powerful personal brand is one who is well-known and well-respected by a distinct audience. She is thought of, and sought out, when a particular type of expertise is required to solve a particular type of problem. In other words, a lawyer with a powerful personal brand is not someone who triesREAD MORE

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Special Dispatch for the Legal Marketing Association: The Importance of Brand Experience
January 26, 2017 POSTED IN: Branding

There are two types of services that lawyers can provide to clients. The first is legal service, which relates to quality of professional skill and work product. Legal service is, obviously, critically important to the success of a client relationship. But let’s face it, most clients cannot distinguish between good and great work product. Moreover,READ MORE

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Break Up the “Conspiracy” By Resolving to Simplify this Year
January 5, 2017 POSTED IN: Business Development

“All professions are a conspiracy against the laity,” said George Bernard Shaw. In the legal profession, the best evidence of a conspiracy is the often impenetrable density and complexity of the law. It’s almost impossible for laypersons to understand the law and its processes. Lawyers perpetuate the conspiracy through their use of jargon and legalese.READ MORE

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When it Comes to Implementing Your 2017 Marketing Plan, Go Bird by Bird
December 22, 2016 POSTED IN: Business Development

This is the time of year that many lawyers and legal marketers are deep into planning for 2017 business development initiatives. It’s the time of big dreams and grand ambitions. The problem is, while the plan is transformative, it rarely gets implemented. As almost all of us know through painful personal experience, one of theREAD MORE

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Gearing Up for a Great 2017
December 14, 2016 POSTED IN: Business Development

We’re winding down for the holidays here, but at the same time gearing up for a big, exciting 2017. I want to thank you, as one of Simply Stated’s loyal readers, for investing a bit of your time and attention to my blog this year. I hope you enjoyed reading the content as much IREAD MORE

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The Long and Winding Road to Become a Professional Writer
December 7, 2016 POSTED IN: Business Development

A note to readers: This post constitutes my entry in a writing competition called “ Writing Contest: You Deserve to be Inspired ” hosted by the Positive Writer blog. Positive Writer is one of my favorite blogs about writing – check it out if you’re looking for an excellent writing resource. I shuffled the papers into a neat stack, stapled them, and strode confidentlyREAD MORE

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Personal Branding for Lawyers: Same is Not a Strategy
November 30, 2016 POSTED IN: Branding

Have you ever put yourself in a prospective client’s shoes? Why would he, she or it hire you? Seriously, why? I’m sure you’re a good lawyer but (a) how would a prospective client know that and, perhaps more importantly, (b) can most prospective clients, at the point of purchase, discern between an average lawyer andREAD MORE

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Lawyers and Law Firms: Who Owns Your Brand?
November 16, 2016 POSTED IN: Branding

I’m not an IP lawyer. I’ve never worked on a copyright issue. But I am a lawyer and a marketer, and although I no longer practice law, I can still spot an issue when I see it. And there’s a big, glaring one lurking for many law firms who are failing to take the stepsREAD MORE

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Your Legal Blog is a Waste of Time Unless You’re Doing These 4 Things
November 10, 2016 POSTED IN: Branding,Business Development

Here’s a familiar story: Eager lawyer reads about the benefits of blogging and building an audience online; Lawyer sets up blog, publishes a few posts and…crickets; Lawyer gets discouraged and the blog withers and dies. This is a common story, but there’s a scarier one out there. It’s about the lawyer who, against all oddsREAD MORE

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Make Better Decisions With the “Thoughtful Pause”
November 3, 2016 POSTED IN: Business Development

The seed of the idea for this post came from my own reflections about the early days of my legal career. November 1 holds significance for me because it’s about the time that I started “getting it” as a first year lawyer. After reflecting upon my own experience, my thoughts drifted to the many firstREAD MORE

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Why Are You at the Office Until 10 p.m.?
October 26, 2016 POSTED IN: Business Development

My first day as a new associate at a large law firm in Chicago was on September 17, 2001. I was joining the firm’s Corporate Restructuring group which, given the prior week’s terrorist attacks and the resulting uncertainty about the economy, was suddenly thrust into a storm of activity. I had a sense going inREAD MORE

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3 Big Misconceptions About Personal Branding for Lawyers
October 20, 2016 POSTED IN: Branding

What comes to mind when you hear the term “personal brand”? For many lawyers, it conjures up visions of billboards and bus stop advertisements; self-promotion and aggrandizement. The law is a noble profession, and so the idea of aggressively promoting oneself is unseemly and unprofessional. I agree, to a point. The problem is that whileREAD MORE

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Turn Clients into Client-Advocates Through Brand Experience
October 13, 2016 POSTED IN: Branding,Business Development

It’s often said that there is no loyalty among law firm clients anymore and, therefore, that law firms should should expect increasing churn among their fickle buyers. This assumption is often framed as an inevitability. But is that truly the case? Is there nothing that firms can do stem the tide of clients coming andREAD MORE

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The Difficult Balance of Learning and Doing
October 6, 2016 POSTED IN: Business Development

Ever struggle with distraction and procrastination? Yeah, I know, rhetorical question. Of course you do. We all do. Care to indulge me with five minutes of your time? I promise it will be more enlightening than reading about the sordid details of Kim Kardashian’s Paris robbery drama. As a lawyer, it’s axiomatic that your timeREAD MORE

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Fear is the Fuel of Opportunity
September 29, 2016 POSTED IN: Business Development

Here’s an immutable truth: As a young lawyer, you’re going to make a mistake. The question is: How are you going to deal with it? A simple question, yes, but one with profound implications for a young lawyer’s career. Some people can let a mistake, and the implications that may result from it, roll offREAD MORE

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What’s Your Unfair Advantage?
September 22, 2016 POSTED IN: Business Development

Much of the discussion in legal marketing and business development circles focuses on law firm branding. But it’s important to realize that while firms have brands, individual lawyers do too. Unless you’re the boss, you may have little control over how your firm is positioned. But your personal brand? Well, good or bad, that’s in yourREAD MORE

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“One of a Kind” Book Excerpt Featured on Slaw – Canada’s Online Legal Magazine
September 19, 2016 POSTED IN: Business Development

The issue of developing a niche legal practice is a hot one in legal marketing and business development circles today. It’s also one I address at length in my book, One of a Kind: A Proven Path to a Profitable Legal Practice. Last week, Slaw, Canada’s online legal magazine, published a chapter from One ofREAD MORE

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Potential and Hard Work are Overrated. In the Game of Life, Habits and Routines are What Really Matter.
September 14, 2016 POSTED IN: Business Development

It’s comforting to assume that great things are accomplished by those innately blessed with natural talent, skill and good fortune. If I believe that certain people are predestined for greatness, then it makes my own mediocrity more palatable. But it’s a false comfort. What happens when reality strikes, and I’m forced to confront that, withREAD MORE

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From Resolution to Action: How Young Lawyers Can Shift Their Mindsets in Order to Shift Their Careers into Overdrive
September 8, 2016 POSTED IN: Business Development

We all make resolutions, and not just at the start of the year. Because we’re creatures of habit, we constantly seek to adopt good, new habits, and break bad, old ones. Eat better, write that article, quit smoking, exercise, make those phone calls, stop procrastinating so much, spend more time with family, learn that newREAD MORE

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Jay Harrington Hosts Free Webinar to Help Promote Your Firm’s Growth
August 4, 2016 POSTED IN: Business Development

My new book,  One of a Kind: A Proven Path to a Profitable Law Practice,  is in print! I will be joining law practice management software maker Clio for a free webinar on August 9 during which I will discuss some of the issues addressed in my book. It’s free to attend and I promise a crisp, insightful presentation of ideas that can help you build a profitableREAD MORE

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The Essential First Questions for Carving Out a Niche
June 30, 2016 POSTED IN: Business Development

The world does not need more general practitioners. What is needed, and what good clients are willing to pay a premium for, is deep knowledge and expertise in narrow practices and industries. While being a generalist may make you relevant to all, being an expert makes you indispensable to some. You don’t need me toREAD MORE

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Unleash Your Inner Creative to Build a Book of Business
June 15, 2016 POSTED IN: Business Development

Creativity is becoming an increasingly valued attribute in all fields and industries, including the legal industry. My latest article , published by Attorney at Work, explains how lawyers can tap into their creative side and stand out from the pack. You can also read the full text here: The best lawyers are often the most creative lawyers.READ MORE

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In the Rapidly Changing Legal Market, Same is not a Strategy
June 2, 2016 POSTED IN: Business Development

Remember the good old days? The days when hourly rates increased year after year, junior associate time could be billed for, and it was considered unprofessional to try to poach another lawyer’s clients? That wasn’t that long ago, in fact. But times have changed. The market for legal services is flat. Since the Great Recession,READ MORE

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Get Narrow: How to Align Your Legal Practice to Meet Changes in Consumer Demand
May 25, 2016 POSTED IN: Business Development

Change is never easy, rarely fun, but often necessary. That’s particularly true in the legal industry, in which client/consumer needs and preferences are changing rapidly, but lawyers and law firms are failing to keep pace. In all aspects of today’s economy, consumers are trending toward specialization. In the medical field, the general family practitioner’s officeREAD MORE

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Free Webinar: How Getting Narrow Can Grow Your Practice
April 27, 2016 POSTED IN: Business Development

My new book, One of a Kind: A Proven Path to a Profitable Law Practice, is in print! Thanks to everyone — my family, friends, colleagues and publisher — who helped make this happen. I am hosting a free webinar on May 19 during which I will discuss some of the issues addressed in my book. It’s free to attend and I promise a crisp, insightful presentation of ideasREAD MORE

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Why Content is the Next Big Thing in Legal Marketing
April 18, 2016 POSTED IN: Content Creation

Although many of us don’t enjoy it, selling is a necessary part of business development. But selling doesn’t always have to require cold calling, glad-handing, and small talk. The solution? Content marketing. Read my latest article below, published on the blog of law practice management software company Clio, to learn about how content marketing helpsREAD MORE

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Produce Evergreen Content and Promote it Relentlessly
April 13, 2016 POSTED IN: Content Creation

In today’s saturated marketplace of ideas, many law firms struggle to create content that connects with audiences suffering from information overload. Faced with this challenge, legal content creators have three options: give up, trudge on or get strategic. To develop valuable, informative and entertaining content, you need a content strategy that leverages your firm’s collectiveREAD MORE

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Jay Harrington Hosts Lunch Hour Legal Marketing Webinar on April 20
April 11, 2016 POSTED IN: Business Development

Almost every lawyer wants to command higher rates, attract more clients, and increase his or her profile in the marketplace. However, many are unable to achieve these objectives because they are stuck pursuing ineffective strategies – or no strategy at all. I am excited to be presenting a Lunch Hour Legal Marketing webinar on Wednesday,READ MORE

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Looking to Build a Book of Business?
April 7, 2016 POSTED IN: Business Development

In my new book, One of a Kind: A Proven Path to a Profitable Practice,  I discuss the importance of carving out a practice/industry area niche in order to build a book of business. Indeed, when it comes to business development, quality work and technical proficiency are table stakes. Acquiring the skills necessary to develop and sustain a solid client base is required, and that’s aREAD MORE

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Piper the Airport K9 is a Purple Cow
March 7, 2016 POSTED IN: Business Development

For years he has toiled in relative anonymity while keeping us safe. No matter the conditions, no matter the odds, he pursues his mission with relentless zeal. His bark is as big as his bite as he works like a dog fending off the enemies of American aerospace. He asks for little in return. HisREAD MORE

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Simply Stated’s Five Most Popular Posts For Lawyers
February 22, 2016 POSTED IN: Business Development

One of my primary goals at Simply Stated is to educate and inspire lawyers of all ages and at all stages of their careers with valuable content that helps them grow, and derive more satisfaction, from their practices. There is a lot of content on Simply Stated, so if you’re new to the blog a goodREAD MORE

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I’m Happy to Announce My New Book – “One of a Kind: A Proven Path to a Profitable Law Practice”
February 17, 2016 POSTED IN: Business Development

Almost every lawyer wants to command higher rates, attract more clients and increase his or her profile in the marketplace. However, many are stuck pursuing ineffective or inconsistent strategies. Others don’t even know where to start. My new book, One of a Kind: A Proven Path to a Profitable Law Practice, teaches lawyers how to standREAD MORE

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Build It! The Associates’ Guide to Business Development
February 15, 2016 POSTED IN: Business Development

Big firm or small, litigation department or corporate, law firm associates are assessed not only on their work product, but their business development skills, too. The good news is that there are steps that associates at any level can take to quash any questions about his or her practice-building abilities. Attorney at Work’s great new guide, “BuildREAD MORE

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Intrapreneurship: The Junior Associate Path to Business Development Success
January 28, 2016 POSTED IN: Business Development

Business development is one of the greatest challenges for a new attorney. It’s not taught in law school, nor should it be. It’s something to be learned in the real world. But before chasing down clients, there’s a few things that junior law firm associates should focus on first. Learn more in my latest articleREAD MORE

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Implications Not Information:
Give Your Audience What it Wants When Summarizing Case Law on Your Legal Blog
December 3, 2015 POSTED IN: Content Creation

Almost all lawyers who blog struggle with topic selection. And often it’s not a problem of too few topics to write about – indeed the legal landscape is vast – but too many. For a lawyer who doesn’t give much thought to his blog in the two week interim between writing posts, an overabundance of possible topicsREAD MORE

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Four Lessons Learned From An Unintended Five Month Content Marketing Hiatus
November 16, 2015 POSTED IN: Content Creation

Hello? Is anyone out there? It’s been awhile since we’ve touched base. Five months in fact. But trust me, it’s not you. It’s me. It’s been five months since I’ve posted to my blog or published on LinkedIn. Previously I was posting at least weekly, and sometimes five times per week. Content marketing was somethingREAD MORE

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Be Yourself, Warts and All
June 16, 2015 POSTED IN: Business Development

People crave authenticity and transparency. It’s not hard to be authentic – be yourself. Because it’s honest, authenticity is more about gut instinct than intellectual brainpower. Therefore, it’s a long-term sustainable strategy. Inauthenticity, on the other hand, is destined for failure. It’s unsustainable. As Anne Morrow Lindbergh once said, “The most exhausting thing you canREAD MORE

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Best Apps of the Year, According to Apple
June 11, 2015 POSTED IN: Business Development

We often hear about great design as it relates to branding, print, web and other forms of traditional media. But what about app design? Apps with great design create an enriching user experience while also being aesthetically pleasing. This week Apple announced the winners of their annual Apple Design Awards, which recognizes what it deemsREAD MORE

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Do Less to Achieve so Much More
May 26, 2015 POSTED IN: Business Development,Content Creation

I have had the pleasure over the last few months of speaking to various Legal Marketing Association groups in cities across the Midwest. I’ve presented ideas about how lawyers and law firms can improve their content marketing initiatives. The best part about these opportunities is hearing first-hand from legal marketing professionals about the challenges theyREAD MORE

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LinkedIn Announces Analytics for Publishing 
May 18, 2015 POSTED IN: Content Creation

If you’re a LinkedIn user, you are probably familiar with its “Who’s viewed your profile?” alerts. Last week LinkedIn announced a similar feature specifically for its publishing platform. For those who publish content on LinkedIn, this new tool will provide users with detailed insights and data about how their content is performing and how usersREAD MORE

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Compounding Returns for Content: An Evergreen Strategy
May 14, 2015 POSTED IN: Content Creation

Firms that develop a content strategy consisting of evergreen content – or content that stands the test of time – are better able generate traffic and build a loyal following of readers. My latest article, published by Attorney at Work today, explains what evergreen content is, how it can be created, and why it is the glue thatREAD MORE

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Content Repurposing for Professional Services
May 12, 2015 POSTED IN: Content Creation

Want to broaden the reach of your content? Reach new audiences, add a new perspective, and take some of the heat off of your content team by repurposing. Check out our latest infographic here .

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Be Like Apple: Smart Firms Focus on Value, not Price
April 30, 2015 POSTED IN: Business Development

On Monday, Apple reported gangbuster earnings results – do they ever not? The Wall Street Journal reported on Apple’s big quarter, and led with, “Apple Inc. is pulling off a feat rarely seen in any industry, much less the cutthroat world of consumer electronics: gaining market share while also commanding higher prices.” This observation focuses on Apple’s bucking of basicREAD MORE

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Paid, Owned and Earned: The Three-Legged Stool of Your Firm’s Content Marketing Distribution Strategy
April 29, 2015 POSTED IN: Content Creation

Creating great content is an essential first step in executing your firm’s content marketing strategy. But if the objective of content marketing is to get your content in front of the right people – clients, potential clients, and influencers in your industry – then great content is of little value if it’s not distributed effectively.READ MORE

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Taking My Medicine: When We Stop Selling the Consequences are Predictable
April 20, 2015 POSTED IN: Business Development

One of the important aspects of doing consulting work for professional services firms is that, as a professional services firm ourself, we need take our own medicine. Preach the importance of good design, and you better have a good brand identity. Profess the virtues of content marketing, and you better write. Urge clients to continuallyREAD MORE

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The Friday Four of a Kind
April 17, 2015 POSTED IN: Business Development,Content Creation

I’ve been busy trying to create lots of original (hopefully quality) content for the blog over the last couple of weeks. It’s Friday, so I’m taking a breather. Today I’m starting a new feature, The Friday Four of a Kind, which is a post that curates four of the best thought leadership articles from around theREAD MORE

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Are You Being a Lawyer or Building a Practice?
April 16, 2015 POSTED IN: Business Development

There’s a tricky balance that lawyers need to strike: staying focused on the “task at hand” while keeping an eye on the future. There’s one common denominator that leads to career misery: Loss of control. In my latest article published by Attorney at Work I suggest that instead of simply being a lawyer, it’s better to focus – with intention and purposeREAD MORE

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Reinvent. Reinvigorate. Repurpose Your Existing Content.
April 15, 2015 POSTED IN: Content Creation

Content marketing is hard. It takes time. It costs money. Building an audience – and keeping it – requires ongoing effort and investment. As quickly as you attract eyeballs, they can begin to wander if not supplied with interesting, educational and informative content. All firms that invest in content marketing need to reinvent their approach from timeREAD MORE

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Should You Publish That Article?
April 14, 2015 POSTED IN: Content Creation

Content marketing is becoming increasingly important for professional services firms and their professionals looking to project expertise and build relationships. But before you publish that article on your blog or LinkedIn, consider the issues raised in the latest content marketing infographic we recently created. Click here  to view the infographic.

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How to Write a Headline that Doesn’t Suck
April 13, 2015 POSTED IN: Content Creation

Okay, so I’ve set a pretty low bar. After toiling over an article, then publishing it on a blog and LinkedIn, few hope for feedback along the lines of “Enjoyed the article. Your headline doesn’t suck!” We all want to write awesome headlines, but…baby steps. Plus, I think most readers, when confronted with either “don’t suck”READ MORE

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“What’s Next” in Professional Services Content Marketing
April 10, 2015 POSTED IN: Content Creation

I do a fair amount of speaking, writing and consulting about content marketing for professional services firms and often get asked, “What’s next?” Most mid-sized to large firms are pumping out lots of content. And many are becoming more sophisticated and strategic about promoting their content. I think “what’s next” will require firms to takeREAD MORE

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Are You Hitting Content Home Runs?
April 9, 2015 POSTED IN: Content Creation

A Changing Playing Field is Changing the Way You Must Think About Content Marketing Chances are your firm website has a blog or resource section where articles are posted. In the past, traffic to your blog likely followed predictable patterns, trending up or down gradually depending on the frequency at which new posts were added.READ MORE

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Attorney Bios: Describe a Problem You Solve, Not an Area You Practice
April 8, 2015 POSTED IN: Content Creation

The majority of pages on almost every law firm website consist of attorney bios. And almost every attorney website bio starts with a description of the attorney’s practice area experience. In other words, most bios start with a description (in many cases a vague one) of what the attorney does. With only a limited, briefREAD MORE

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What’s Driving Your Project? Smart Firms Start with Strategy
April 6, 2015 POSTED IN: Business Development

Whether it be a new website, identity, recruiting initiative, or brochure, something is driving your project. It may be time – there’s an urgent need, such as a new business pitch, that requires a creative solution. It may be a platform – the firm has invested in a new subscription-based CMS or digital platform (HubSpot,READ MORE

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Ditch the Slide Clicker – Use Your iPhone to Control Your Next Presentation
April 2, 2015 POSTED IN: Business Development

The Smartphone has made lots of different hardware and devices obsolete. The wrist watch, alarm clock and calculator, to name just a few, are long gone from many desk drawers and nightstands. Chalk up another one: the presentation clicker. Most Mac users are familiar with Keynote, Apple’s slide builder that lets you create beautifully craftedREAD MORE

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When Faced with a Big Challenge, Think Small
April 1, 2015 POSTED IN: Business Development,Content Creation

One of the biggest impediments to meaningful change for most law firms is mindset. New marketing and business development initiatives never get off the ground because, it is assumed, the effort required to implement change is simply too great. The barriers are too high. The naysayers are too loud. Failure is anticipated before something newREAD MORE

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Put Your Creativity to Work
(Yes, You)
March 16, 2015 POSTED IN: Business Development

The legal industry is changing. In order to thrive in the marketplace, lawyers need to tap into their creative side in order to stand out. My latest article, published by Attorney at Work today, explains the importance of creativity in the legal industry and how lawyers can put their creativity into practice. The full text can be read below: AlmostREAD MORE

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Google Prioritizes Mobile-Friendly Sites in Searches
March 10, 2015 POSTED IN: Website Development

Google recently announced a new change to its search engine algorithm, and firms that have embraced mobile-friendly websites will benefit. Starting April 21, Google will rank mobile-friendly sites higher for users searching from their mobile devices. While having a mobile site may have simply provided a competitive advantage in the past, it’s now an essentialREAD MORE

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Want to Scream Brand Confidence? Insert the Skewer.
March 5, 2015 POSTED IN: Business Development

What’s the best way to exude confidence in your brand? Don’t take yourself so seriously. As antithetical as that sounds, it’s a marketing truth that’s consistently proven successful for both personal brands (Exhibit A – the deeply amusing  “Newfangled Idea” BMW ad  featuring a tech-naive Katie Couric and Bryant Gumble), and corporate (see this  ad from Microsoft Internet Explorer’s “browser you love to hate” campaign). ADWEEK reveals that Twentieth Century FoxREAD MORE

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Jay Harrington to Present at Four Upcoming Legal Marketing Association Events
February 25, 2015 POSTED IN: Content Creation

Content marketing is king in 2015. I’ll be giving a presentation to four Legal Marketing Association chapters in the coming months focused on how law firms can improve their content marketing programs. The official description of the program is as follows: Content marketing continues to be a hot topic in legal marketing. Content marketing comesREAD MORE

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Growth: One Step Back, Two Steps Forward
February 18, 2015 POSTED IN: Business Development

Growth is a tricky thing. When it’s happening, it can be exhilarating and rewarding. It can also be stressful, difficult to manage and to sustain. But when your business isn’t growing, that’s when it’s really time to worry. Or is it? It really depends on whether lack of growth is the result of a strategyREAD MORE

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Unlock Writer’s Block: Content Marketing Tips
February 10, 2015 POSTED IN: Content Creation

Do you find yourself suffering from writer’s block when it comes to your content marketing initiatives? You’re not alone. In my latest article published by Attorney at Work , I give my take on how lawyers and other professionals can choose good topics and create a robust pipeline of content marketing ideas. The full text of the article is availableREAD MORE

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A Lawyer’s Guide to Social Media Marketing
January 28, 2015 POSTED IN: Business Development

Internet and social media marketing is a must for any savvy legal marketer. Yet it’s one of the most misunderstood and misused methods of marketing in our profession. Attorney at Work recently published “ Connected: A Lawyer’s Guide to Social Media Marketing ,” a useful guide featuring loads of great content designed to set you on a path to social media success. Check out myREAD MORE

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Experiment Your Way to Legal Marketing Success
January 16, 2015 POSTED IN: Business Development

Approaching marketing without a written plan doesn’t always mean you won’t be actively engaged in your marketing activities. Read  my latest article , published yesterday by Attorney at Work, and learn how you can stop being limited – or paralyzed, even – by your marketing plan. You can also read the full text here: Business plans. Marketing plans. ProfessionalREAD MORE

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Five Ways to Romance Your Clients
January 9, 2015 POSTED IN: Business Development

Like any relationship, a relationship with a client can get into a rut. The excitement of the chase leads to elation when the new client is landed, followed by a period marked high attentiveness, fresh ideas and warm, fuzzy feelings on all sides. Then things settle into a routine. The service provider gets comfortable andREAD MORE

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Legal Ink Magazine Publishes One of Our Popular Posts
January 5, 2015 POSTED IN: Business Development

Today, Legal Ink Magazine published one of our most popular articles, “Overcoming the ‘Full Service’ Syndrome.” The article explains the tendency of large law firms and their attorneys to describe themselves as “full service” and how attempting to appeal to everyone ends up appealing to no one. Read the full text below to learn how to narrow in on your focus and establish yourselfREAD MORE

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Simply Stated’s Top 10 of 2014
December 30, 2014 POSTED IN: Business Development

As 2014 comes to close, we embrace the opportunity of a new year with a renewed spirit and sense of optimism.  And as we reflect on the past year and the launch of this blog, we have compiled a list of the posts that made the most impact on our readers. We hope these articlesREAD MORE

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You Will Be Bullied – Be Prepared!
December 10, 2014 POSTED IN: Business Development

The bully encounter is an inevitable part of being a junior lawyer. People will try to take advantage of you. But with a little preparation, you can address the bully encounter head on. My latest article, published today by Attorney at Work, provides tips and anecdotes from my experience as a new associate with these types of encounters.READ MORE

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The Write Stuff: 5 Steps to Build Your Reputation Through Your Writing 
December 4, 2014 POSTED IN: Content Creation

Legal Ink Magazine recently published our article “The Write Stuff: 5 Steps to Build Your Reputation Through Your Writing” on this topic. The article features tips on how to commit to your writing and build loyalty and trust with readers. Check it out  here  or read the full text below: Content marketing is a great way toREAD MORE

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Bad Growth: Destructive to Your Law Practice
December 2, 2014 POSTED IN: Business Development

Every successful law firm strives for growth. But growth – unbridled – can be dangerous. Our article “Bad Growth: Destructive to Your Law Practice,” published today by Attorney at Work, covers a different kind of growth: bad growth. Read  our article  to learn how to distinguish good growth from bad growth, and ensure your firm is onREAD MORE

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How to Escape from Technical Support Hell
November 21, 2014 POSTED IN: Business Development

We’ve all been there: Technical Support Hell. It’s a bad place to be – part Groundhog Day, part Misery. It typically involves endless hours on the phone, speaking to numerous different people, with little or no progress being made to resolve the issue. I just spent the better part of two days in Hell attempting to fixREAD MORE

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Announcing New Column for Legal Ink Magazine
November 12, 2014 POSTED IN: Business Development

I’m proud to announce that I am writing a new monthly column for Legal Ink Magazine. The November issue features my piece explaining my journey from lawyer to business entrepreneur, and what other lawyers looking to start their own businesses can learn from my experiences. You can check it out  here  or read the full text below: I am living theREAD MORE

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Go Small to Go Big
November 6, 2014 POSTED IN: Business Development

Friday’s  Wall Street Journal  had an interesting article on two Kansas based financial advisors who opened their own firm who, when they opened their doors “took anyone who breathed as clients.” They grew to about 600 clients and $33 million under management – but were stressed, overworked and exhausted. They pared down, consolidated around their best 30 clients,READ MORE

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Wisdom Marketing: Building Trust, Loyalty and Respect
November 4, 2014 POSTED IN: Content Creation

This week, Attorney at Work published my article “Wisdom Marketing: Building Trust, Loyalty and Respect.” The article provides tips on how to create content that resonates and connects with your audiences. Click  here  or read the full text below: “Click.” Did you hear that? That “click” was in your reader’s head. It’s the proverbial light bulb momentREAD MORE

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Brand Strategy For Law Firms – It’s Simple
October 30, 2014 POSTED IN: Branding

The global business marketplace is increasing in complexity, with legal and regulatory frameworks at the tip of the complexity spear. At the same time, and as a direct result of seemingly ubiquitous complexity, there is an intense desire among consumers – even sophisticated consumers of high end professional services – for simplicity. Law firms, therefore,READ MORE

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Is Your Expertise Stifling Your Creativity? 
October 28, 2014 POSTED IN: Business Development

Every professional wants to be viewed as an expert. Experts are respected. They know their stuff and have the experience, credibility and reputation to back it up. But does being an expert prevent you from being a groundbreaker? This  article from Inc.com  raises that thoughtful question. Accordingly to the article, the more expert you are, the less openREAD MORE

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Two of Our Recent Popular Posts are Published
October 14, 2014 POSTED IN: Business Development,Content Creation

Today, Attorney at Work published our article  “To Quote or Not to Quote: Either Way, Check Your Source.”  The article addresses the prevalence of misattributed quotes on the internet and the importance of verifying your source. The Legal Marketing Association also featured a link to our brand experience article in its October Intelligence Brief, which consists of content that the LMA deems most relevant and importantREAD MORE

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Mark Twain On Selling Professional Services
October 10, 2014 POSTED IN: Business Development

Mark Twain is one of my favorite authors. Witty, poignant, piercing – storyteller extraordinaire. I recently revisited Twain, and it struck me how relevant his teachings are to modern marketing practices. Every professional services firm website, brochure and RFP response should undergo a Twain audit. “Don’t say the old lady screamed. Bring her on andREAD MORE

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Success on LinkedIn: Focus On Content, Not Connections
October 4, 2014 POSTED IN: Content Creation

Lawyers and other professionals often lament: “I’ve been on LinkedIn for years, but I’ve never experienced any benefit from it.” What most mean by this is: “I’ve never gotten any work from it.” Lack of success on LinkedIn is attributable to two factors. The first is lack of understanding of the platform, how it works,READ MORE

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Turn Clients into Client-Advocates
September 30, 2014 POSTED IN: Branding,Business Development

The fourth article in the “One of a Kind” series I am writing for Attorney At Work was published today. The article focuses on the importance of the client experience and how creating an authentic brand experience will lead clients to become loyal, enthusiastic advocates of your firm. Read more  here  or find the full text below:READ MORE

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Five Steps to Writing Success
September 23, 2014 POSTED IN: Content Creation

Content marketing is a great way to build business and burnish reputation. This is especially true for professionals that sell their knowledge – lawyers, accountants, consultants and the like. That’s because experts write. They write to inform, they write to engage, and they write to attract. They write to position themselves as the “go-to” personREAD MORE

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2 Reasons to be Wary of Too Much Content Marketing
September 19, 2014 POSTED IN: Content Creation

This morning I looked at the five “Most Shared Today” articles on  Entrepreneur.com . They are: “5 Morning Rituals to Keep You Productive All Day Long” “Get it Done: 35 Habits of the Most Productive People” “9 Things Successful People Won’t Do” “5 Surefire Ways to Double Your Workday Productivity” “10 Lessons Every Entrepreneur Must Learn”READ MORE

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To Quote or Not to Quote: Either Way, Check Your Source
September 18, 2014 POSTED IN: Content Creation

The internet is awesome. It’s also horrible. It’s the greatest timesaver in human history (okay, maybe air travel, but it’s up there). It’s also the biggest time suck. With so much information and so many resources available at your fingertips, it can save your butt (anniversary gift overnight shipping, anyone?). It can also make youREAD MORE

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Be Yourself, Yo: Content Marketing Lessons From My CPA
September 16, 2014 POSTED IN: Content Creation

My CPA “gets” content marketing. He knows how to attract business and build reputation in the marketplace of ideas. We’ll get to the “how” but let’s start with the “who.” He’s funny, irreverent, and quirky. He calls me dude in both written and oral communications. He ends many sentences with “yo” (“A business expense mustREAD MORE

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What Businesses Can Learn From Detroit’s Bankruptcy

Spring 2014 marked five years since GM and Chrysler filed for bankruptcy. Detroit filed for bankruptcy a little over a year ago. Today, the auto industry is healthy, profitable and growing, and it is expected that Detroit will emerge from Chapter 9 before year’s end. Michigan’s recovery from the dark days of economic doldrums hasREAD MORE

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New Associates: How to Become an Excellent Attorney
September 5, 2014 POSTED IN: Business Development

With thousands of new lawyers beginning their careers at law firms across the country, Attorney at Work has decided to re-run one of my most popular articles, “New Associates: How to Become an Excellent Attorney.” The 17 tips featured are intended to help young lawyers develop the attribute that is the single-most important building block forREAD MORE

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When Iconic Brands Rethink Their Logo
September 3, 2014 POSTED IN: Branding

A logo can play a pivotal role in helping consumers connect with – and ultimately form a relationship with – your brand. It’s the simplest form in which your company is identified. A logo alone can stir up emotions and associations that people have with your brand. Needless to say, when top, iconic brands shakeREAD MORE

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Wisdom for Life and Business
August 27, 2014 POSTED IN: Business Development

There’s a lot of wisdom in  this article,  both for life and for business. For business, particularly when it comes to marketing, the idea of not “following a script” is a powerful one. Everyone’s challenges and opportunities are different. What works for some, will not work for others. The desire for safety and comfort (false) leads usREAD MORE

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Fresh Ideas for Content Challenges
August 26, 2014 POSTED IN: Content Creation

Fresh content is like a bowl of fresh fruit. It looks great, is easily shared, and (with the exception of that occasional mealy peach or mundane article) is a real crowd pleaser. But content, like fruit, quickly loses its shine. Therefore, just as regular trips to the market are required to replenish your fruit supply,READ MORE

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Substance and Form: The Elements of a Lawyer Brand
August 21, 2014 POSTED IN: Branding,Business Development

The third article in the “One of a Kind” series I am writing for Attorney At Work was published today. It focuses on the importance of building a personal brand in order to build a profitable practice. The article discusses the distinction between personal “reputation” and personal “brand,” and discusses why personal branding is important andREAD MORE

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Branding Starts With Positioning
August 13, 2014 POSTED IN: Branding

Sun Tzu said that “Tactics without strategy is the noise before defeat.” That’s a truth that’s stood the test of time. The same principle applies to branding. Designing a logo, or developing a tagline, before discovering, discerning and distilling a firm’s positioning is a recipe for failure.  Learn more about our process.

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Controlling the Too Many Cooks in the Kitchen Problem
August 11, 2014 POSTED IN: Business Development

Strong, opinionated personalities pervade the legal and marketing industries. One of the primary reasons marketing campaigns fail is because there are “too many cooks in the kitchen.” What works for one person may not work for another – leading to disagreements, lack of consensus, stalled projects and general discontent. The result? No one wins. TimelinesREAD MORE

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Screw Up, Then Solve
August 10, 2014 POSTED IN: Business Development

Stuff happens. In our business, technology doesn’t always work the way you want it to, client instructions are misinterpreted, or a piece gets poorly printed. Sometimes our vendors let us down and other times, yes, we let our clients down. Having been on both sides of the equation, it’s become clear to us that theREAD MORE

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Branding Gone Wrong
July 31, 2014 POSTED IN: Branding

Airbnb recently rebranded. There has been some criticism of their new logo design in the media and social media circles. This  Fortune article  is a good example of the negative opinion. Every company should be ready for this when rebranding. There are going to be naysayers, but that doesn’t mean they’re correct. The rapid reaction crowd didn’tREAD MORE

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The Expertise Effect
July 30, 2014 POSTED IN: Business Development

The second article in the “One of a Kind” series Jay Harrington is writing for Attorney At Work was published today. It focuses on the importance of building, maintaining, and promoting one’s expertise in a narrow, discreet practice or industry in order to establish an interesting and profitable legal practice.  Check it out if you get a chance  or read the full articleREAD MORE

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Six Scientifically Proven Tools for Creative Work
July 10, 2014 POSTED IN: Business Development

We all share the innate ability to be creative. Sometimes, however, our daily routines can make it easy to fall into creative ruts. Feeding your creative soul can reap big rewards when it comes to firing up your imagination and bringing ideas to life. This  article from Fast Money  shares six freethinking tools, all backed by science, which willREAD MORE

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Hashtags 101 for Attorneys
July 7, 2014 POSTED IN: Business Development,Content Creation

If you’re active on social media, you’ve undoubtedly seen or at least heard of the hashtag. Hashtags originated on Twitter, but are now supported by a wide range of other social media sites, including Facebook, Google+, Instagram and Pinterest. LinkedIn temporarily supported hashtags, but removed its support as of July 2013. Hashtags function as labelsREAD MORE

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Google Panda 4.0 Update: Four Steps to Prepare Your Website
July 2, 2014 POSTED IN: Website Development

More often than not, quality content finds its way to the top of search results, and a recent update made by Google reinforces that principle. The Google Panda 4.0 update, Google’s search engine algorithm, is aimed at lowering the ranking of low quality, low content websites and raising high quality sites to the top ofREAD MORE

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From One of Many, To One of a Kind

I am happy to announce that I am writing a new monthly column for www.AttorneyAtWork.com , a leading source of insights and inspiration for legal marketers and lawyers. The series, called “One of a Kind,” focuses on how lawyers and law firms can gain a competitive advantage through creative differentiation. The first article in the series was publishedREAD MORE

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Tips for Killer Content on LinkedIn
June 17, 2014 POSTED IN: Content Creation

Content is king, and with its newfound focus on publishing, LinkedIn is the kingdom. But what are the keys to publishing success on LinkedIn, and how do you keep your content fresh, interesting and current? In this article , Daniel Roth, Executive Editor at LinkedIn shares seven great tips for writing killer content. His insights derived from studyingREAD MORE

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4 Tips to Writing an Engaging Professional Bio
May 28, 2014 POSTED IN: Content Creation

A well-written professional bio is the first step in building and establishing your personal brand. For attorneys, a carefully crafted bio helps to establish credibility with potential clients. Unfortunately, many attorney bios are too wordy, too generic and too impersonal. When writing your professional bio, keep these 4 tips in mind. 1. Keep it ShortREAD MORE

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The Intersection of Law and Marketing
May 20, 2014 POSTED IN: Branding

This  WSJ piece  is a good reminder that companies – even small ones – and their creative teams need to be mindful of every claim and assertion they make with regard to a product or service in ads, packaging, etc. Larger competitors are watching, and using the threat of litigation to push back against (bully?) upstarts.

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Overcoming the “Full Service Syndrome”
May 16, 2014 POSTED IN: Business Development

“Tell me about your firm?” is an easy question. “Tell me what makes your firm different?” is more challenging. “Tell me what makes your firm better?” is harder still. As can be expected, the quality of the answer is typically inversely proportional to the difficulty of the question. Most can describe in broad strokes whatREAD MORE

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“DO YOU KNOW WHAT A PHOTOCOPY MACHINE IS?!”
April 30, 2014 POSTED IN: Business Development

If you’ve ever taken a deposition, you can relate. If you haven’t, you’ll still get a kick out of  this hilarious video .

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Shrink to Grow Your Law Practice
April 24, 2014 POSTED IN: Business Development

To grow your law practice, you have to get more clients, right? But is that really the best growth strategy? Not necessarily. For many law firms, the right strategy is to get better, not bigger. Pursuing growth — more clients, more billable hours, more staff — for growth’s sake is often counterproductive. Good growth — sustainable,READ MORE

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Bankruptcy Communications Strategy: Be Prepared and Be Honest
April 18, 2014 POSTED IN: Chapter 11 Strategic Communications

Given today’s 24-hour news cycle, the internet, and the public’s never satisfied appetite for news, businesses in bankruptcy do much better when they confront issues resulting from a bankruptcy filing rather than pretending they do not exist.  If customers know about a company’s bankruptcy, and they likely do, the company should demonstrate how it isREAD MORE

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LinkedIn Removes Products & Services Tab
April 11, 2014 POSTED IN: Business Development

LinkedIn has recently announced that on April 14, it will say good-bye to its Company Products & Services tab for good. Until then, Company page admins will be able to edit existing products or services, but will be unable to add any new ones. How will this impact your Company page? If you have receivedREAD MORE

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Quick Tips – Capitalization, Punctuation and Grammar
March 27, 2014 POSTED IN: Content Creation

From by-lined articles, to blog posts, to newsletter articles, a law firm’s marketing professionals are often the last line of defense when it comes to ensuring that written content that is produced and distributed by the firm is error free. Below are a few tips on some of the most common capitalization, punctuation and grammarREAD MORE

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Get Inspired To Write
March 19, 2014 POSTED IN: Content Creation

As writers, we’re always looking for inspiration. Here’s a great  compilation  of quotes from thinkers, writers and marketers to provide you with inspiration to put pen to paper.

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Why You Need to Blog on LinkedIn
March 18, 2014 POSTED IN: Business Development,Content Creation

This piece on Inc. is spot on. LinkedIn has been a great blogging platform for a long time, but now that they’ve opened up the publishing platform previously reserved for “Influencers” to everyone it’s a whole new ballgame. Content you produce and post on LinkedIn can now be viewed by vast numbers of eyeballs outside ofREAD MORE

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17 Things I Wish I Knew as a First-Year Associate
March 12, 2014 POSTED IN: Business Development

A family friend will be graduating from law school this spring and starting his career at a large law firm next fall. Asked to provide some advice, I started compiling tips and recommendations — things to do and not to do. As I considered my own experiences as both a new and senior lawyer, IREAD MORE

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Five Tips For Running a Successful Creative Project
March 11, 2014 POSTED IN: Branding,Content Creation,Website Development

Any in-house marketing professional that has worked with an outside creative agency knows that there are two types of projects. First, those that proceed to a successful conclusion smoothly, seamlessly and priced reasonably. Second, those that drag on frustratingly, endlessly and expensively. As you might imagine, there are common characteristics and circumstances that lead projectsREAD MORE

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The Resurgence of Domestic OEMs
March 4, 2014 POSTED IN: Chapter 11 Strategic Communications

Time – along with an effective communications strategy – can heal all wounds. Five years ago, auto manufacturing titans General Motors and Chrysler were on the fast track to liquidation. Now, GM has streamlined its business, shed liability, executed a successful IPO, generated profits, and has rolled out popular new models including the awesome newREAD MORE

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Too Much Planning Can Impede Action
February 28, 2014 POSTED IN: Business Development

A recent article from Inc. magazine offers good advice. Too much planning (business plans, marketing plans, professional development plans) often impedes action. Experiment, adapt – take action. By experimenting, you’ll learn what works, what you enjoy, and what adds value to your current and prospective client or customer relationships. And as a result you’ll be ableREAD MORE

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The Three C’s of Branding a Professional Services Firm
February 27, 2014 POSTED IN: Branding

Has your firm’s growth slowed or stopped? Do your professionals struggle to describe how your firm is different from its competitors? Are you looking to take your firm to the next level? Assuming the answer is yes to one or all of these questions (don’t despair, you’re in the majority), it’s probably past time toREAD MORE

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LinkedIn’s Publishing Platform Gives Attorneys an Edge
February 24, 2014 POSTED IN: Business Development,Content Creation

LinkedIn has come a long way since its humble beginnings in 2003. What began as a glorified online resume has evolved into a robust, professional relationship management tool and publishing platform. LinkedIn has become the virtual gathering place for professionals to share ideas, network and cultivate strong relationships. And in comparison to many other popularREAD MORE

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What Law Firms and Lawyers can Learn from WhatsApp
February 20, 2014 POSTED IN: Business Development

Facebook just paid an astonishing $19 billion for WhatsApp, a five year old company with little revenue. But it must be doing something right to command that type of astronomical valuation, don’t you think? What can law firms and lawyers learn from WhatsApp? Focus on One Thing WhatsApp allows people to connect and send messagesREAD MORE

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Don’t Bill Hours. Help People.
February 19, 2014 POSTED IN: Business Development

There is a tremendous amount of job dissatisfaction among lawyers. The need to bill hours – a lot of them – is a common source of career consternation. This is particularly true among less experienced lawyers who have not acquired other skills (such as a valued niche expertise) or assets (such as a strong bookREAD MORE

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Getting Back to Basics for Better Business Development
February 19, 2014 POSTED IN: Business Development

Attorney at Work, a website that focuses on legal marketing, business development and practice management tips for lawyers and legal marketing professionals, published a recent article I wrote about how to improve client and colleague relationships. If you’ve never checked out Attorney at Work, you should. It’s a great resource and you can subscribe toREAD MORE

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The Next Chapter – Communications Lessons from Detroit’s Bankruptcy
February 18, 2014 POSTED IN: Chapter 11 Strategic Communications

Not surprisingly, Detroit’s bankruptcy case has presented novel and interesting legal issues. The largest municipal restructuring in history has also generated significant press coverage. Here are a few lessons that can be learned from the Detroit bankruptcy: 1. Adverse parties are better organized, and better equipped to fight battles in the press. In a traditionalREAD MORE

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Good Design is Good Business
February 14, 2014 POSTED IN: Branding

As a design firm, we’re often asked to attempt to quantify the value of branding and design work that we do. We now have a bit of additional hard data ammunition to make our case. A recent Fast Company articles analyzes the findings of a report issued by the Design Management Institute which found that over theREAD MORE

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Complexity? The answer is simple: Infographics
February 12, 2014 POSTED IN: Content Creation

Problem: Legal concepts, theories, statutes, case law, rules and regulations are complex, can be boring, and lawyers sometimes have difficulty conveying information to lay people in a way they easily understand. Solution: It’s simple: Infographics! Let’s start with a definition. An infographic is a graphic display of data and information (many times complex data andREAD MORE

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When Pursuing New Work, It’s Better to Receive Than to Pitch
February 7, 2014 POSTED IN: Branding,Business Development,Content Creation

However, there is one thing that professionals can do, but often do not, that almost universally improves  chances for success. It has nothing to do with PowerPoint, or attire, or even the substance of information presented. It’s changing one’s mindset from “pitching” the new client, which involves conveying  information, to “receiving,” which involves eliciting informationREAD MORE

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From Doom and Gloom to Boom
February 3, 2014 POSTED IN: Chapter 11 Strategic Communications

This spring it will be five years since GM and Chrysler filed for bankruptcy. Michigan’s recovery from those dark days has been pretty remarkable. In this  article , The Wall Street Journal’s Stephen Moore highlights many of the state’s economic bright spots. The one thing that is misleading about this piece is the headline – whileREAD MORE

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LinkedIn Announces New Company Page Features
January 30, 2014 POSTED IN: Branding,Business Development,Content Creation

Take advantage of LinkedIn’s newest Company Page improvements and take your firm’s presence to a new level. There are four new Company Page features that you should know about. 1. Post Custom Images – You can now customize the image that appears when you share an update with a link by simply clicking on the iconREAD MORE

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Resolve to Be Different in 2014
January 17, 2014 POSTED IN: Branding

True differentiation requires something that many firms lack – the conviction and fortitude to reject conventional wisdom and overcome institutional inertia to stand apart. In our experience, oftentimes the first step firms take when trying to determine their own brand identity is to audit their competitors. Not only is this the wrong approach – theREAD MORE

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Sticktoitiveness – A Necessary Quality for Good Writing
January 15, 2014 POSTED IN: Content Creation

The murky origin of this quotation (it’s been attributed to a wide range of people, from Hemingway to Steinem) does not detract from the fact that it’s a sentiment that many writers share. Let’s face it, writing is a chore. Like any skill (no, someone is not just born a “good writer” or “bad writer”),READ MORE

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Market Like a Toddler
December 28, 2013 POSTED IN: Business Development

While playing games with my 2.5 year old daughter recently it occurred to me that if attorneys and other professionals approached marketing and business development the way toddlers approach child’s play, there would be a lot more satisfied and successful professionals out there. Unfortunately, many attorneys think about marketing the way a toddler thinks aboutREAD MORE

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A New Book By
Jay Harrington
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Personal Branding for Lawyers Free
Self-Assessment Workbook
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About The Author

Harrington is led by Jay Harrington, an attorney who is a graduate of the University of Michigan Law School and worked as an associate for top international law firms, including Skadden Arps and Foley & Lardner. Jay and his team have not only the design and writing chops to make your firm stand out, but the expertise to understand and distill the complicated concepts that professional services providers grapple with.