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September 30, 2014 POSTED IN: Branding, Business Development

The fourth article in the “One of a Kind” series I am writing for Attorney At Work was published today. The article focuses on the importance of the client experience and how creating an authentic brand experience will lead clients to become loyal, enthusiastic advocates of your firm. Read more  here  or find the full text below:READ MORE

September 23, 2014 POSTED IN: Content Creation

Content marketing is a great way to build business and burnish reputation. This is especially true for professionals that sell their knowledge – lawyers, accountants, consultants and the like. That’s because experts write. They write to inform, they write to engage, and they write to attract. They write to position themselves as the “go-to” personREAD MORE

September 19, 2014 POSTED IN: Content Creation

This morning I looked at the five “Most Shared Today” articles on . They are: “5 Morning Rituals to Keep You Productive All Day Long” “Get it Done: 35 Habits of the Most Productive People” “9 Things Successful People Won’t Do” “5 Surefire Ways to Double Your Workday Productivity” “10 Lessons Every Entrepreneur Must Learn”READ MORE

September 18, 2014 POSTED IN: Content Creation

The internet is awesome. It’s also horrible. It’s the greatest timesaver in human history (okay, maybe air travel, but it’s up there). It’s also the biggest time suck. With so much information and so many resources available at your fingertips, it can save your butt (anniversary gift overnight shipping, anyone?). It can also make youREAD MORE

September 16, 2014 POSTED IN: Content Creation

My CPA “gets” content marketing. He knows how to attract business and build reputation in the marketplace of ideas. We’ll get to the “how” but let’s start with the “who.” He’s funny, irreverent, and quirky. He calls me dude in both written and oral communications. He ends many sentences with “yo” (“A business expense mustREAD MORE

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Harrington is led by Jay Harrington, an attorney who is a graduate of the University of Michigan Law School and worked as an associate for top international law firms, including Skadden Arps and Foley & Lardner. Jay and his team have not only the design and writing chops to make your firm stand out, but the expertise to understand and distill the complicated concepts that professional services providers grapple with.

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