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July 13, 2017 POSTED IN: Business Development

“What would happen if I did the opposite?”. It’s an approach that worked for George Costanza in a classic Seinfeld episode, but it’s rarely something we think about – let alone act upon – in real life. Doing the opposite – going against the grain, bucking conventional wisdom – can be scary. It can result in failure. ItREAD MORE

July 6, 2017 POSTED IN: Business Development

What’s the first thing that goes through your head when you meet a prospective client, sit down at the keyboard to write an article, or walk up to the podium to give a talk? What motivates you? For many (too many) of us, it’s the desire to come across as smart, knowledgeable and polished. It’sREAD MORE

June 29, 2017 POSTED IN: Branding

There’s no great dictionary definition of what a personal brand is. One of the most often cited colloquial definitions is from Jeff Bezos. The point Bezos is making is that a personal brand is a story. “Your brand is what people say about you when you’re not in the room.” In other words, your personalREAD MORE

June 22, 2017 POSTED IN: Business Development

I live in a small town in northern Michigan called Traverse City. It’s a quaint, picturesque town of 17,000 residents, although the population, hustle and bustle of the area swells during the summer months. People flock from all over the world to enjoy the beauty of Lake Michigan and the incredible food, wine and craftREAD MORE

June 15, 2017 POSTED IN: Business Development

Lawyers with strong personal brands stand for something. And for those with the strongest brands, “something” means one thing. They are master craftsmen, rather than jacks of all trades. The jack of all trades lawyer is busy, bouncing from project to project, learning a little about a lot. Clients think of a jack of allREAD MORE

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Harrington is led by Jay Harrington, an attorney who is a graduate of the University of Michigan Law School and worked as an associate for top international law firms, including Skadden Arps and Foley & Lardner. Jay and his team have not only the design and writing chops to make your firm stand out, but the expertise to understand and distill the complicated concepts that professional services providers grapple with.

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