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March 16, 2017 POSTED IN: Business Development

When I was a fifth year associate at a large law firm, a big opportunity fell into my lap. A former colleague at a firm I previously worked at had moved on to an assistant general counsel position at a large Tier 1 auto supplier. He was in charge of the company’s “troubled supplier” issues,READ MORE

March 8, 2017 POSTED IN: Branding

During my 16-plus years as an attorney and legal marketer, one thing has become clear to me: Most law firms like to take a wait-and-see approach when it comes to marketing. Few firms like to be first. There’s trepidation about standing out. And so they wait. The process typically plays out like this: A newREAD MORE

March 2, 2017 POSTED IN: Branding

One of the most important things a lawyer can do to become a well-branded, well-recognized expert, is to produce high-quality content. In most cases, particularly in the legal industry, the written format is most popular when it comes to producing content. But the format matters far less than the substance. Ideas can be conveyed viaREAD MORE

February 23, 2017 POSTED IN: Business Development

Mentorship is one of the most powerful means of training and developing young associates. But many mentoring programs fail because they’re premised on a misguided notion that what a lawyer needs is a mentor, when what she really needs are mentors. The mentorship system in many modern law firms looks no different than it didREAD MORE

February 15, 2017 POSTED IN: Branding, Business Development

Back in July of 2014 (How could it possibly be that long ago?!), I wrote an article for Attorney at Work that focused on the importance of narrowly focused, niche legal practices, and how to go about building one. It was one of the most popular articles I’ve written, and became the catalyst for myREAD MORE

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Harrington is led by Jay Harrington, an attorney who is a graduate of the University of Michigan Law School and worked as an associate for top international law firms, including Skadden Arps and Foley & Lardner. Jay and his team have not only the design and writing chops to make your firm stand out, but the expertise to understand and distill the complicated concepts that professional services providers grapple with.

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