One of a Kind

A Proven Path to a Profitable
Law Practice

About the author
Jay Harrington

Jay is co-founder of Harrington and leads the agency’s Brand Strategy, Content Creation, and Client Service teams. He works with clients to develop memorable brands and compelling content, and ensures that clients receive impeccable service and demonstrable value.

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about the book

Almost every lawyer wants command higher rates, attract more clients and increase his or her profile in the marketplace. However, many are stuck pursuing ineffective strategies. Others don’t even know where to start. In his new book, lawyer-turned-legal marketer Jay Harrington lays out a path for lawyers to build a profitable practice.

This book teaches lawyers how to harness creativity to develop profitable niche practices, build personal brands, improve the brand experience of clients, and become prolific, effective content marketers. Jay draws upon his own experience, as well as the experience of successful attorneys who have employed the strategies and tactics recommended in the book. Part marketing theory, part “how to” guide, this book contains practical advice for lawyers at any age and any stage of their careers.

In today’s legal market, it’s not enough to sit back and wait for work to come in the door. Developing a profitable and consistent book of business requires a strategic approach. If you’re open to new ideas, and interested in growing your practice, this book is a great resource to kickstart the next stage in your career.

Services for Lawyers and Law Firms

Coaching for Lawyers

In addition to brand strategy and content marketing consulting for law firms, Jay coaches and consults with individual lawyers and groups of lawyers on a number of issues, including personal brand development, niching strategy and content marketing strategy. He believes that that experts with narrow niches, as opposed to generalists, make more money and develop more business, and he helps lawyers choose, build and promote specialized practices. His practical, proactive and interactive coaching style helps lawyers make thoughtful and intentional decisions about their careers.

Jay works with approximately twelve lawyers, or small groups of lawyers (e.g., partners in a small law firm), during the course of a year. By limiting the number of coaching clients he works with, he is able to tailor his approach to each individual, and ensure the appropriate level of follow-up and accountability necessary for a successful coaching relationship.


Jay is available to speak at a select number of engagements during the course of the year. Topics that Jay addresses at venues such as legal conferences and law firm retreats include brand strategy, personal branding, niching strategy and content marketing.

If you are interested in more information about Jay’s coaching or speaking services, please contact him at or 313.432.0287.