Personal Branding for Lawyers

Free Self-Assessment Workbook

About the author
Jay Harrington

Jay is co-founder of Harrington and leads the agency’s Brand Strategy, Content Creation, and Client Service teams. He works with clients to develop memorable brands and compelling content, and ensures that clients receive impeccable service and demonstrable value.

Learn more

About the Workbook

In today’s legal market, it’s not enough to sit back and wait for work to come in the door. Developing a profitable and consistent book of business requires a strategic approach. Almost every lawyer wants command higher rates, attract more clients and increase his or her profile in the marketplace. However, many are stuck pursuing ineffective strategies.

The best way for a lawyer to build a sustainable practice is by building a powerful personal brand. This free Personal Brand Self-Assessment Workbook will help you to assess your strengths and weaknesses, and build a strong personal brand foundation.

Services for Lawyers and Law Firms

Coaching for Lawyers

In addition to brand strategy and content marketing consulting for law firms, Jay coaches and consults with individual lawyers and groups of lawyers on a number of issues, including personal brand development, building niche practices, productivity, and content marketing strategy. He believes that experts with narrow focus, as opposed to generalists, make more money and develop more business, and he helps lawyers choose, build and promote specialized practices. His practical, proactive and interactive coaching style helps lawyers make thoughtful and intentional decisions about their careers.


Jay is available to speak at a select number of engagements during the course of the year. Topics that Jay addresses at venues such as legal conferences and law firm retreats include personal branding, productivity, content marketing, and social media strategy.

If you are interested in more information about Jay’s coaching or speaking services, please contact him at or 313.432.0287.