How Law Firms Can Stay at the Cutting-Edge of Innovation
August 17, 2017 POSTED IN: Business Development

There’s a great deal that the legal industry can learn from the technology industry. A good starting point is Eric Ries’ book The Lean Startup, which is filled ideas that are just as valuable (perhaps more valuable) for large, institutional law firms as they are for fast-growing tech startups. Another great source of ideas andREAD MORE

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The Long Game of Business Development: Why Personal Branding for Lawyers is Paramount
August 10, 2017 POSTED IN: Business Development

There’s a misconception in the marketplace that the issues of personal branding for lawyers and business development for lawyers are distinct concepts. This post is meant to dispel this misunderstanding. It all comes down to appreciating the fact business development in the legal industry is a long game played over many years, and that theREAD MORE

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Lessons for Young Lawyers from Lincoln
August 3, 2017 POSTED IN: Business Development

The practice of law has changed in many important ways over the years, but in many others it has not. In today’s cutthroat, competitive culture, we have a tendency to romanticize what things were like in the legal profession “back in the day.” When we think of the “Giants” of our profession, those who leftREAD MORE

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The Stoic Associate: How to Deal with Feedback and Worry Less
July 27, 2017 POSTED IN: Business Development

When I was a young associate, every time I sent an email to a partner or client that included work product or a bit of analysis I found myself eagerly anticipating a “pat on the back” email back in my inbox. As you may have guessed, those pats on the back rarely came. That’s lifeREAD MORE

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Sometimes You Need to Throw a Right Hook
July 20, 2017 POSTED IN: Business Development

Well known social media marketer Gary Vaynerchuk authored a book called “Jab, Jab, Jab, Right Hook.” It’s all about brand building, marketing, and developing business in today’s digital environment. The central thesis is that in order to stand out and gain your audience’s attention, you need to give, give, give before asking for someone’s business.READ MORE

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Beware the False Comfort of Conventional Wisdom When Building a Legal Practice
July 13, 2017 POSTED IN: Business Development

“What would happen if I did the opposite?”. It’s an approach that worked for George Costanza in a classic Seinfeld episode, but it’s rarely something we think about – let alone act upon – in real life. Doing the opposite – going against the grain, bucking conventional wisdom – can be scary. It can result in failure. ItREAD MORE

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Give Freely to Gain Trust and Attention
July 6, 2017 POSTED IN: Business Development

What’s the first thing that goes through your head when you meet a prospective client, sit down at the keyboard to write an article, or walk up to the podium to give a talk? What motivates you? For many (too many) of us, it’s the desire to come across as smart, knowledgeable and polished. It’sREAD MORE

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Fear, Ego, and an Endless Cycle of Poor Decisions
June 22, 2017 POSTED IN: Business Development

I live in a small town in northern Michigan called Traverse City. It’s a quaint, picturesque town of 17,000 residents, although the population, hustle and bustle of the area swells during the summer months. People flock from all over the world to enjoy the beauty of Lake Michigan and the incredible food, wine and craftREAD MORE

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Lawyers With Strong Personal Brands Operate with Clarity of Purpose and Consistency of Effort
June 15, 2017 POSTED IN: Business Development

Lawyers with strong personal brands stand for something. And for those with the strongest brands, “something” means one thing. They are master craftsmen, rather than jacks of all trades. The jack of all trades lawyer is busy, bouncing from project to project, learning a little about a lot. Clients think of a jack of allREAD MORE

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Start Fast, Start Smart: Introducing a New Column for Attorney At Work
June 1, 2017 POSTED IN: Business Development

A great deal has been said and written about the epidemic of the unhappy lawyer. Surveys suggest that career dissatisfaction among lawyers, and even rates of depression, are on the rise. According to research published last year, 28 percent of lawyers experience mild or higher levels of depression. Associate attorneys are not immune from thisREAD MORE

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Jay Harrington
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About The Author

Harrington is led by Jay Harrington, an attorney who is a graduate of the University of Michigan Law School and worked as an associate for top international law firms, including Skadden Arps and Foley & Lardner. Jay and his team have not only the design and writing chops to make your firm stand out, but the expertise to understand and distill the complicated concepts that professional services providers grapple with.