Brand Strategy + Design
Great creative is built upon a foundation of strong strategy. To make a professional services brand meaningful, relevant and differentiated, it is necessary to understand the strengths and attributes that our clients possess, and the challenges and opportunities that they face. Through our research we’re able to gather relevant data and information that lead to actionable insights, ensuring that brand-related decisions are rooted in fact, not speculation.
At its core, brand strategy serves the purpose of challenging assumptions, validating conclusions, and unearthing new insights. Without strategy, creative is often aimless and off-point – a boat without a rudder. Spot on strategy – often marked by its elegant simplicity – helps firms tell their stories and project their identities to the right people in the right way. By bringing clarity to complexity, we help firms build brands that draw notice, enhance relationships and create loyalty.
Every client is different, and thus our approach to brand strategy balances the particular needs and nuances of each client with the proven processes and methods we employ in order to develop the right approach for each engagement. But each client can expect to work with us to develop and implement a rigorous, thoughtful process – often involving face-to-face meetings with key team members, feedback from clients, and competitor and market analyses – that is tailored to achieve defined objectives.
Once strategy is developed, the creative process begins. With a solid brief in hand, every keystroke and mouse click, every sketch and sentence, is directed toward helping our client overcome a specific challenge and/or seize a particular opportunity. Every member of our team is clear on his or her task, and our client is clear on what to expect. Regardless of the scope or nature of the project, the right tools are deployed to deliver the right result – spot on creative.
This is where the fun really begins and you’ll start to see your new brand come to life. Indeed, great ideas are just that – ideas – without effective implementation. While a logo is a cornerstone of a firm’s brand, it is just one visual element in the identity scheme. A firm’s visual identity consists of the typography it uses, the photographic or illustrative style it employs, the color scheme it adopts – even the style of paper and materials it chooses. These creative styles and methods – deployed in a consistent, compelling, and purposeful manner across all brand touch points – help to create a memorable brand that positions a firm for success.
- Brand Identity
- Brand Messaging
- Style Guides
- Annual Reports
- Presentation Materials
- Animation + Video
- Brochure Systems
- Email Marketing Platforms
- Invitations + Announcements