Five Trends in Thought-Leadership Marketing for 2020
Join Us for a Live Presentation
Thought-leadership marketing will play an increasingly important role in law firm marketing and business development in 2020. Producing and publishing high quality, relevant, and engaging thought-leadership content is the best way for lawyers to authentically and effectively position themselves as experts to those competing in the industries they serve. A lawyer may be an expert, but unless they share that expertise in the marketplace of ideas, their expertise won’t be visible. As a result, their practice will suffer.
Tom Nixon and I are excited about the opportunity to share five trends and tactics that we believe will have a significant impact on whether lawyers and law firms are successful—or not—with their thought-leadership marketing efforts in 2020.
TUESDAY, DECEMBER 17TH
from 11:30 am to 1:30 pm (CT)
We will be presenting to the Legal
Marketing Association’s Chicago Chapter
We will cover:
Methods for extracting subject matter expertise from lawyers that can be turned into compelling thought leadership content
How to use thought leadership marketing to fuel your firm’s business development efforts
The importance of publishing more content off-site, on platforms that the audience you’re trying to reach already knows, likes, and trusts
Why creating micro-content is critical to capture attention and drive traffic to longer-form content
The increasing importance of audio content (and why having a podcast is a great business development tool)
If you will be in Chicago on the 17th, please join us. Click below for more information and to register.
Can’t Make the Live Presentation? Join Us for the Webinar!
If you can’t make it to the live event but are interested in the content, we will be hosting a free live webinar on Thursday, December 19, from 1:00 to 2:00 p.m. (ET). We will cover the same topics and take your questions at the conclusion of the webinar.
Interested in a Private Thought-Leadership Training Session for Your Firm?
Creating and publishing thought leadership is critical for any lawyer who hopes to build a sustainable practice. We provide private training sessions, either in-person or via webinar, that teach lawyers how to turn their expertise into thought leadership, and their thought leadership into new business. If you’re interested in discussing our training options, please contact Jay Harrington at jay@hcommunications.biz or 313-432-0287 ext. 1.
Jay Harrington is an executive coach who blends strategic consulting and problem-solving counseling to help lawyers set and reach their business objectives.
If you’re a lawyer interested in unlocking your potential and increasing your performance, contact me to schedule a free consultation. Through a process of coaching and consulting, I will help you to establish clear goals, identify and overcome obstacles, create and execute a strategic plan of action.