Attorney Business Development Training

Attorneys and law firms must continually learn and adapt in order to stay one step ahead of the competition. Every law firm, therefore, must place a strong emphasis on attorney business development training.

Indeed, as the competitive landscape in the legal industry has become more challenging, it’s more important than ever for attorneys to develop the skills necessary to develop relationships with prospects and clients that lead to profitable and sustainable engagements.

The obstacle that many firms face is that there is little time for education and training given the pace and stress of the practice. And while in-house business development training is essential at every law firm, the most effective training regimens supplement in-house resources with outside perspectives.

Some of the most beneficial business development training, therefore, is conducted in organized retreats, workshops, and other education-oriented settings led by outside experts, which offer an outstanding opportunity for attorneys to gather together, learn, and grow in an environment away from their hectic offices. There’s a fine line, however, between a business development retreat or workshop that succeeds and one that falls flat.

What separates a winning program from one that’s a waste of time is the quality of the content presented to the attendees. Sophisticated attorneys are a discerning bunch, and expect content to be both cutting-edge and expertly presented.

Jay Harrington is an accomplished lawyer, legal marketer, author, and speaker. He specializes in attorney business development training for law firms big and small. His presentations are interactive, crisp, and insightful. They emphasize the importance of smart strategy, action and accountability, and cover topics related to legal marketing and business development, including:

  • Personal branding for lawyers
  • Building a niche practice
  • Time management and productivity
  • Content and social media marketing

Jay tailors his talks and training sessions to meet client objectives and adjusts his approach based on the experience level – from junior associate to senior partner – of his audience. His goal is to leave attorneys educated, energized, and inspired to tackle new challenges.

If you would like to speak to Jay about your law firm’s attorney business development training initiatives, please contact him at 313-432-0287 or