Jay and Tom discuss the value and attendant benefits of establishing a narrowly defined niche, both in your practice of law and especially in your content marketing strategy.

Matters Raised

• Why should lawyers develop a niche in their practice of law?

• What are the benefits and payoffs of building a reputation for having such a niche?

• How does that niche translate to your content marketing strategy, in the form of thought leadership?

• Scott Becker: A case study in the power of the niche law practice.

• What is the Thought Leadership Flywheel, and how does that self-perpetuate the building of a legal practice? (See below)

• If you don't currently have a niche practice, can you still employ a niche thought leadership strategy?

• How will this niche approach ultimately lead to better opportunities, bigger engagements, and greater rewards?

Reading & Resources

• Build a Niche Legal Practice to Build a Bigger Book of Business

• The Expertise Effect: How Getting Narrow Can Grow Your Practice

• One of a Kind: A Proven Path to a Profitable Legal Practice

As Referenced

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Hosts of The Thought Leadership Project

Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon, who is Chief Storyteller at the Harrington agency, has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.