In this episode, Jay Harrington addresses three questions you need to consider if you want to make an impact with your though-leadership content. By answering these questions, you’ll get a handle on the strategic issues involved in becoming an effective thought leader. Without a solid strategy in place, it will be nearly impossible to achieve the results you're after. If you start creating content without a strategy, you’ll end up with disparate pieces content that don’t really resonate with your audience. The three questions are:

1. Who is my audience?

2. What do I have to say?

3. Where will I publish my content?

Reading & Resources

• 4 Ways to Use LinkedIn to Make Your Thought-Leadership Marketing More Effective

• 7 Statistics That Prove How Valuable Thought-Leadership Marketing Is

• How Thought Leadership Today Will Help You Close the Deal Tomorrow

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Hosts of The Thought Leadership Project

Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon, who is Chief Storyteller at the Harrington agency, has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.

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