Jay and Tom having been getting more questions from clients, and seeing more posts on LinkedIn, about lower engagement people are experiencing with their content. Is it the algorithm? Do they need to write better posts? Is it simply too noisy to stand out? In this episode, Jay and Tom profess ignorance about any supposed algorithm changes—How could anyone outside of LinkedIn know?—and propose a solution for getting more meaningful reach: have a niche. The noisier it gets out there, with bad but also really good content, the more important it is to drill down on a niche audience with your content.

Reading & Resources

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• Connect with Tom on LinkedIn

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Hosts of The Thought Leadership Project

Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.

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