There is a lot of conventional wisdom out there about every marketing topic, and LinkedIn is no different. In this episode, Jay and Tom give their “hot takes” on some of the most common forms of LinkedIn conventional wisdom. Sometimes they agree with the standard advice, other times they suggest an unconventional approach—and in some instances they disagree with one another. Give this episode a listen to hear their take on how often to post, quality v. quantity, personal v. professional posts, going viral, and much more.

Reading & Resources

• Connect with Jay on LinkedIn

• Connect with Tom on LinkedIn

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Hosts of The Thought Leadership Project

Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.

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The Thought Leader Collaborative (or the “Lab” as we like to call it) is created for lawyers and those in the professional service industry. Learn how to build your brand, become a thought leader and grow your practice on LinkedIn.