In this "meta" episode, Jay and Tom podcast about why lawyers should have podcasts. Having a podcast gives you a platform through which to share thought leadership, a way to market your practice, and a means to connect with prospective clients. The discussion focuses on:

• Why podcasting for lawyers is one of the most important marketing trends for 2020

• Different podcasting formats (solo or guest format)

• What you should expect, in terms of benefits and time commitment, from your podcast

• The importance of being strategic when starting a podcast by narrowing in on a specific audience

• How to make podcasting easy and fun

• Why podcasting is a great business development tool

Reading & Resources

• We help lawyers start successful podcasts. Learn more.

• The Business Case for B2B Podcasting

• Four Compelling Reasons Why Lawyers Should Consider Starting a Podcast

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Want to be a guest on a future episode?

Share your thoughts directly with our show hosts by emailing Jay Harrington or Tom Nixon.

Hosts of The Thought Leadership Project

Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon, who is Chief Storyteller at the Harrington agency, has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.

From start to finish, we help our clients conceptualize, create, and produce podcasts that engage their audience, build awareness, and support business development efforts. In less than 30 days, we will have you up and running with a polished podcast. We will handle the details of podcast setup, from technology to branding, so you can focus on getting ready to host your show.