Episode 137: Laura Frederick on How to Turn Thought Leadership into Dollars
Episode 137: Creating and sharing thought-leadership content is an effective way to gain visibility and build trust with an audience, and generate billable work for your practice. But what if you could take things to the next level by monetizing your thought-leadership content itself—not merely using it to sell your services? That’s what Laura Frederick and Jay Harrington discuss in this episode. Almost everyone in the legal industry who’s on LinkedIn is familiar with Laura, and her daily contract tip posts. Laura is a lawyer, and founder of How to Contract, a contract training business focused on helping lawyers and in-house contract teams learn real-world contract skills, and ContractsCon, a contract training conference.
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Episode 137: Laura Frederick on How to Turn Thought Leadership into Dollars
Reading & Resources
Connect with Jay on LinkedIn
Connect with Tom on LinkedIn
Connect with Laura on LinkedIn
How to Contract
Past episodes you may enjoy:
Episode 114: Alex Su Returns to the Pod
Episode 107: Jonah Perlin on Twitter, Podcasting, and Becoming a Law School Professor
Episode 103: The Power of a Content Niche
Episode 90: How to Take LinkedIn to the Next Level, with Alex Su
Episode 88: Playing the Long Game with Thought Leadership
Episode 87: Conquer LinkedIn Like a Millennial, with Matt Margolis
Episode 77: LinkedIn, from Beginner to Mastery, with Callie Schweitzer of LinkedIn
Episode 58: The Limiting Beliefs Holding You Back From Becoming a Thought Leader
Episode 57: Mastering LinkedIn in 30 Days, with Laura Frederick
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Hosts of The Thought Leadership Project
Jay Harrington
Tom Nixon
Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.