Rich Bracken is the Director of Business Development at Minneapolis-headquartered law firm Fredrikson & Byron. He's also a thought leader and content creator in multiple domains, including podcasting, television, and on-stage as a public speaker. On this episode, Jay and Tom talk to Rich about a range of topics, including:

• Why it's so important to focus on the fundamentals of marketing and business development

• How lawyers can achieve business development success in a complex world by keeping it simple

• Why creating memorable client-service moments is a competitive advantage

• How to authentically and effective connect with your audience through your content

Reading & Resources

• Books: The Power of Moments, The Go-Giver, Getting Naked, Range: Why Generalists Triumph in a Specialized World

• Rich's website, blog, podcast: www.richbracken.com

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Hosts of The Thought Leadership Project

Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon, who is Chief Storyteller at the Harrington agency, has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.

From start to finish, we help our clients conceptualize, create, and produce podcasts that engage their audience, build awareness, and support business development efforts. In less than 30 days, we will have you up and running with a polished podcast. We will handle the details of podcast setup, from technology to branding, so you can focus on getting ready to host your show.