Episode 140: Having More Power in the Business Development Process
Episode 140: Jay and Tom break down the (polite) battle for control in the business development process. As a lawyer, you have more power and leverage the more unique and differentiated you are from the competition. This impacts pricing power, the ability to avoid RFPs, and dynamics in the attorney/client relationship as well. Lawyers who have “power” aren’t merely order takers—they steer the ship when it comes to strategy. Listen in to learn what this type of power is, its impact, and how to get more of it.
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Past episodes you may enjoy:
Episode 114: Alex Su Returns to the Pod
Episode 107: Jonah Perlin on Twitter, Podcasting, and Becoming a Law School Professor
Episode 103: The Power of a Content Niche
Episode 90: How to Take LinkedIn to the Next Level, with Alex Su
Episode 88: Playing the Long Game with Thought Leadership
Episode 87: Conquer LinkedIn Like a Millennial, with Matt Margolis
Episode 77: LinkedIn, from Beginner to Mastery, with Callie Schweitzer of LinkedIn
Episode 58: The Limiting Beliefs Holding You Back From Becoming a Thought Leader
Episode 57: Mastering LinkedIn in 30 Days, with Laura Frederick
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Hosts of The Thought Leadership Project
Jay Harrington, formerly a practicing lawyer, is an executive coach, trainer, and marketing consultant for law firms and lawyers. Tom Nixon has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.