John Trentacosta, who is a partner in the Detroit office of Foley & Lardner, joins Tom and Jay to discuss how content marketing and becoming a thought leader is critical to building a practice. John, who is one of the top automotive industry litigators in the industry, is a prolific content creator who has authored a book, frequently writes articles, and does public speaking—and he's built a very successful legal practice in the process.

Topics covered in this episode include:

• Why John believes it's important for every lawyer to create and share content

• The significance of being able to say, "I wrote the book on it," when prospecting for clients

• How to generate ideas for new content

• Content marketing tips for young lawyers

Reading & Resources

• John's Book: Michigan Contract Law

• Why Lawyers Should Give Away Their Best Ideas For Free

• Want to Generate More Leads as a Lawyer? Write a Book
  

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Hosts of The Thought Leadership Project

Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon, who is Chief Storyteller at the Harrington agency, has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.

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