Episode 18: Creating a Content Marketing Culture at Your Law Firm with Ryan Pasquali
On this week's episode, Ryan Pasquali joins Jay and Tom to discuss building a law firm culture that promotes and supports thought leadership initiatives. Ryan is the Chief Marketing Officer at Brooks Kushman, a premier intellectual property law firm headquartered in Michigan. Topics discussed in this podcast include:
The importance of content marketing and thought leadership at Ryan's firm
How Ryan and his marketing team work closely with the firm's attorneys to incentivize and encourage the consistent creation of thought leadership content
How content marketing supports business development
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Episode 18: Creating a Content Marketing Culture at Your Law Firm with Ryan Pasquali
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Hosts of The Thought Leadership Project
Jay Harrington
Tom Nixon
Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon, who is Chief Storyteller at the Harrington agency, has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.
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