Jay and Tom discuss their view of the seven most common mistakes that lawyers make when embarking on a thought-leadership marketing program, including ways to avoid the pitfalls that plague others. Topics include:

1. Not being clear and concise about your positioning

2. Not being consistent, predictable and reliable in your publishing

3. Not establishing a distinctive “voice” 

4. Not marketing your content effectively when the writing is done

5. Not pursuing publication in trade media, content communities and other areas of influence

6. Not fully embracing the notion of "thought leader" by being too self-promotional, too soon, and too often

7. Not leveraging available resources and trying to do it all oneself

Reading & Resources

• Episode 1: The Importance of Finding Your Niche
  
  Blog: Why It's More Important Than Ever to Publish Thought Leadership (and the Statistic that Proves It)
  
  Episode 12: What is Content Business Development?

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Hosts of The Thought Leadership Project

Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon, who is Chief Storyteller at the Harrington agency, has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.

From start to finish, we help our clients conceptualize, create, and produce podcasts that engage their audience, build awareness, and support business development efforts. In less than 30 days, we will have you up and running with a polished podcast. We will handle the details of podcast setup, from technology to branding, so you can focus on getting ready to host your show.