Episode 27: Establishing a Niche Platform for Thought Leadership and Business Development, with Rob Montgomery
Rob Montgomery is the founder of Robert H. Montgomery, III, Esquire, P.C., a leading boutique law firm focusing on counseling healthcare clients, particularly dentists and veterinarians, in a full range of business and legal matters affecting their practices. Listen as he relays to Jay and Tom his personal experience with establishing a niche platform for thought leadership and business development:
Why should lawyers embrace the notion of a narrowly defined niche when it comes to building a practice?
How has a podcast — his Dental Amigos podcast — helped him and his firm establish greater share of voice and, consequently, more opportunities to grow his law practice?
What are some things lawyers should keep in mind if considering whether and how to launch a podcast of their own?
Podcasting as a thought-leadership time-saver.
How can podcasting nurture deeper, more personal relationships with industry influencers and prospective clients?
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Episode 27: Establishing a Niche Platform for Thought Leadership and Business Development, with Rob
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Hosts of The Thought Leadership Project
Jay Harrington
Tom Nixon
Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon, who is Chief Storyteller at the Harrington agency, has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.
From start to finish, we help our clients conceptualize, create, and produce podcasts that engage their audience, build awareness, and support business development efforts. In less than 30 days, we will have you up and running with a polished podcast. We will handle the details of podcast setup, from technology to branding, so you can focus on getting ready to host your show.