Harrington - Thought-Leadership Marketing for Lawyers and Law Firms

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Episode 30: PR Mistakes to Avoid (and What to do Instead), with Helen Croydon

It probably comes as no surprise that we believe thought-leadership marketing is what we like to call "Modern PR." But that doesn't mean you shouldn't be focused on traditional PR, which involves gaining coverage by reporters for stories they're writing. In this episode, we speak to PR expert Helen Croydon, founder of Thought Leadership PR, about ways lawyers can pitch the media successfully. Jay and Tom speak to Helen about:

  • The importance of researching the reporter, editor, and/or publication you're pitching

  • How to craft a pitch

  • Why it's better to pitch one idea than a multitude of them

  • How to write thought-leadership content if you want it to appeal to a publication

  • And much more

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Episode 30: PR Mistakes to Avoid (and What to do Instead), with Helen Croydon Jay Harrrington & Tom Nixon

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Hosts of The Thought Leadership Project

Jay Harrington

Tom Nixon

Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon, who is Chief Storyteller at the Harrington agency, has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.


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