Since virtually every law firm in the country is pumping out massive amounts of written content about the COVID-19 crisis, it’s hard for any individual thought leader to stand out. In this episode, Jay and Tom share five tips for crafting content that will reach your intended audience, including:

• Know your audience

• Craft unique headlines

• Address the implications of information

• Look for unique angles

• Think outside your website

Reading & Resources

• 5 Ways to Make Your Articles Stand Out When Everyone is Writing About the Same COVID-19 Topics

• The Value of Guest Posting from the Editor of Law.com, with Leigh Jones

• PR Mistakes to Avoid (and What to do Instead), with Helen Croydon

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Hosts of The Thought Leadership Project

Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon, who is Chief Storyteller at the Harrington agency, has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.

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