We've spent a lot of time discussing the importance of content creation for lawyers who want to become and remain thought leaders. But what about content curation? Jay and Tom deconstruct a tried and true—and highly recommended—component of thought-leadership marketing to help fortify your position as industry expert.

• What is content curation, and what are some specific examples?

• Why is curation a vital component to an attorney's content marketing program?

• How does one know what to share...and where to find it?

• What is the appropriate mix or ratio of curated content relative to created content?

• What "curation hacks" exist to make this easier on busy lawyers and legal marketers?

Reading & Resources

• LinkedIn for Lawyers: Six Essential Steps to Success

• Free download: "Grow Your LinkedIn Network and Generate New Leads"

• Virtual training program: Leverage LinkedIn to Excel

• Connect with Jay and Tom on LinkedIn

Looking for more? Subscribe today!

Listen wherever you cast. And don't forget to rate and review The Thought Leadership Project!

Want to be a guest on a future episode?

Share your thoughts directly with our show hosts by emailing Jay Harrington or Tom Nixon.

Hosts of The Thought Leadership Project

Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon, who is Chief Storyteller at the Harrington agency, has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.

From start to finish, we help our clients conceptualize, create, and produce podcasts that engage their audience, build awareness, and support business development efforts. In less than 30 days, we will have you up and running with a polished podcast. We will handle the details of podcast setup, from technology to branding, so you can focus on getting ready to host your show.