What happens when an English major and a former attorney get together to discuss writing techniques for legal thought leadership? Episode 41 of the Thought Leadership Project podcast! Listen in as Jay and Tom cite and examine various techniques for authors to employ in order to capture a reader's attention and keep it all the way to the ultimate call-to-action. Devices discussed include metaphors and analogies, data and statistics, research and sourcing, and even a little bit of storytelling. Discover what Tom says is missing from his writing, and see what might be missing from yours!

Reading & Resources

• Seven Statistics that Prove the Rule.

• How to Write a Thought Leadership Article

• Is My Content Thought Leadership?

• Writing for the Smallest Possible Audience to Achieve the Biggest Gains

• Connect with Jay and Tom on LinkedIn

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Hosts of The Thought Leadership Project

Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon, who is Chief Storyteller at the Harrington agency, has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.

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