Harrington - Thought-Leadership Marketing for Lawyers and Law Firms

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Episode 42: The Power of Good Data for Thought Leadership, with Greg Lambert

If you want to become a thought leader, you can't rely upon your opinion alone. Thought leaders curate the best data and information, and use it to inform their writing, and thereby their audience. Greg Lambert, Chief Knowledge Services Officer at Jackson Walker LLP, joins Jay and Tom discuss how a law firm's library and knowledge management teams can play an integral role in its thought-leadership marketing and business development. Topics addressed include:

  • How law firm’s library and knowledge management teams collaborate with  marketing and business development teams

  • How lawyers can leverage the information from library and knowledge management resources for their own client development needs

  • Greg's own experience as a prolific thought leader, including co-founding the popular and well-regarded 3 Geeks and a Law Blog

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Episode 42: The Power of Good Data for Thought Leadership, with Greg Lambert Jay Harrrington & Tom Nixon

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Hosts of The Thought Leadership Project

Jay Harrington

Tom Nixon

Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon, who is Chief Storyteller at the Harrington agency, has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.


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