How do you position a practice? How does narrow positioning tip the power dynamic in an attorney/client relationship in your favor? To answer these questions and more, Jay and Tom welcome David C. Baker to the show, who the New York Times called the “expert’s expert.” You will learn a ton in this insight-packed episode, including:

• The power of narrow positioning to generate clients and higher fees

• The difference between vertical and horizontal positioning

• How to find more time to create thought leadership (hint: raise your rates)

• How to not act like an expert

Reading & Resources

• David’s book The Business of Expertise

  David’s Podcast 2Bobs

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Share your thoughts directly with our show hosts by emailing Jay Harrington or Tom Nixon.

Hosts of The Thought Leadership Project

Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon, who is Chief Storyteller at the Harrington agency, has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.

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