If you’re tired of getting the same old results with your thought-leadership marketing efforts, try implementing some fresh new ideas. In this episode, Tom and Jay discuss some ways to change up your approach to content in order to create more engagement with your readers, listeners, and viewers. They address:

• Various writing formats outside of the typical “intro, background, analysis, conclusion” style that most legal articles utilize

• The value of writing in a less formal style by using the first and second person

• The importance of reading outside of your area of expertise in order to open yourself up to new ideas

Reading & Resources

• Tom’s recent blog post on analytics 

• Marketers who change up their styles and formats, such as Seth Godin, Brian Clark, and our own blog Simply Stated

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Hosts of The Thought Leadership Project

Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon, who is Chief Storyteller at the Harrington agency, has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.

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