The COVID-19 pandemic ushered in unprecedented demand for legal thought-leadership content. As we head toward the fourth quarter, the content onslaught has subsided, so we thought it was a good opportunity to see what lessons we could derive from the content onslaught. In this episode, Jay and Tom look back with an eye toward optimizing content marketing moving forward, and discuss:

• The renewed challenge of topic selection

• Making time for content creation when it feels less urgent

• Assessing content formats and analytics

• Why differentiation is more important than ever

• Content remains king

Reading & Resources

• Tom’s Article: Settling In and Looking Out

• Jay’s Book: The Productivity Pivot

• The Importance of Analytics

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Hosts of The Thought Leadership Project

Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon, who is Chief Storyteller at the Harrington agency, has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.

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