Harrington - Thought-Leadership Marketing for Lawyers and Law Firms

View Original

Episode 57: Mastering LinkedIn in 30 Days, with Laura Frederick

Laura Frederick is the Managing Attorney at Laura Frederick Law, a boutique law firm in Austin, Texas that helps businesses with vendor contracts. Having just recently launched an aggressive and committed thought leadership program on LinkedIn, Laura joins Jay and Tom to discuss her recipe for success, including:

  • How focusing on a narrower niche actually generated more inbound opportunities

  • What she changed in August, and how that led to 6,600% growth in one key metric on LinkedIn

  • Her advice and tips for attorneys looking to be more committed to LinkedIn

  • The art of giving, as opposed to "marketing"

  • The roles visuals play in generating audience engagement

  • If, how and when to measure campaign ROI

Your browser doesn't support HTML5 audio

Episode 57: Mastering LinkedIn in 30 Days, with Laura Frederick Jay Harrrington & Tom Nixon

Reading & Resources


Looking for more? Subscribe today!

Listen wherever you cast. And don't forget to rate and review The Thought Leadership Project!

Want to be a guest on a future episode?

Share your thoughts directly with our show hosts by emailing Jay Harrington or Tom Nixon.


Hosts of The Thought Leadership Project

Jay Harrington

Tom Nixon

Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon, who is Chief Storyteller at the Harrington agency, has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.


From start to finish, we help our clients conceptualize, create, and produce podcasts that engage their audience, build awareness, and support business development efforts. In less than 30 days, we will have you up and running with a polished podcast. We will handle the details of podcast setup, from technology to branding, so you can focus on getting ready to host your show.