Episode 72: Thought Leadership Advice from the Editor-in-Chief of Law.com, with Zack Needles
Many lawyers desire to create content for prestigious publications, but don’t know what it takes. In this episode, Zack Needles, editor-in-chief of legal media heavyweight Law.com, helps demystify the process. Zack weighs in on a number of important issues, including:
How COVID-19 has changed the media landscape.
What editors look for when evaluating content written by lawyers.
How to make your pitch to contribute content stand out and get past the gatekeepers.
The growing importance of podcasting.
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Episode 72: Thought Leadership Advice from the Editor-in-Chief of Law.com, with Zack Needles
Reading & Resources
Connect with Zack on LinkedIn
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Hosts of The Thought Leadership Project
Jay Harrington
Tom Nixon
Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon, who is Chief Storyteller at the Harrington agency, has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.
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