As a busy lawyer, you can’t be everywhere doing everything, especially when it comes to marketing. If you spread yourself too thin, you won’t be visible anywhere. But here’s the good news: Keeping it simple is the best way to engage in effective marketing. In this episode, Jay and Tom discuss why it’s better to narrow the focus of your marketing efforts and how to do it. You’ll learn:

• Why it’s important to define your ideal-client audience so you can understand where to spend your marketing energy and resources

• Why you should lean into the type of marketing that you enjoy doing and that you have aptitude for

• How to make one-and-done decisions about your marketing that eliminate decision fatigue

Reading & Resources

• Jay’s LinkedIn post about his daily posting streak

• Seth Godin’s Blog

• Don't be shy! Connect with Jay and Tom on LinkedIn

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Hosts of The Thought Leadership Project

Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon, who is Chief Storyteller at the Harrington agency, has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.

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