Once you can identify and define your ideal client, everything falls into place. Listen in as Jay and Tom discuss the marketing and business development benefits of knowing who your ideal client is, including knowing what to say and where to say it.

Reading & Resources

• Seth Godin’s book The Practice

• David C. Baker’s episode on The Thought Leadership Project

• Connect with Jay on LinkedIn

• Connect with Tom on LinkedIn

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Hosts of The Thought Leadership Project

Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon, who is Chief Storyteller at the Harrington agency, has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.

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