Callie Schweitzer is a senior news editor at LinkedIn, where she leads the editorial coverage of the marketing industry for the platform’s 740+ million global members. Who better to turn to for advice on maximizing your efforts on LinkedIn? We covered the complete spectrum, for beginners who are still lurking, to the masters who want to experiment with LinkedIn Stories, and more!

• A day in the life of a senior news editor at LinkedIn

• The proper mix of providing links versus simple posts on LinkedIn itself

• LinkedIn as a blue-checkmark-free, level playing field

• The importance of consistency for content creation

• What makes the simplest posts get the most engagement?

• How to get inspired—or to inspire yourself—to write great posts

• Can lawyers really master LinkedIn Stories?

Reading & Resources

• Connect with Callie on LinkedIn

• Subscribe to the Marketer Must Read LinkedIn Newsletter

• Callie's post on the return of the jingle

• Callie's post on inclusivity in advertising

• Jay's John Grisham post

• Connect with Jay on LinkedIn

• Connect with Tom on LinkedIn

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Share your thoughts directly with our show hosts by emailing Jay Harrington or Tom Nixon.

Hosts of The Thought Leadership Project

Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon, who is Chief Storyteller at the Harrington agency, has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.

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