Episode 79: Generosity, Abundance, and Personal Branding, with Winter Wheeler
Personal branding is often mistaken for professional bragging, but it’s really all about generosity, selflessness and abundance. That’s the view of Winter Wheeler, founder of Winter Wheeler Mediation & Arbitration, and it’s one that we share. Winter launched her mediation business shortly before the COVID-19 pandemic, and despite all the challenges she faced, she and her business thrived. Learn all about how Winter has used LinkedIn, her new podcast, and other means to build her brand and a powerful network over the last 12 months. We discuss:
What it takes to build a powerful personal brand
Why personal branding requires a focus on others not self
How to use LinkedIn effectively to grow a legal practice
The unexpected benefits of podcasting
And much more in this wide-ranging conversation
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Reading & Resources
Winter’s Book: #Networked
Winter’s Podcast: The Mediate Now
Connect with Winter on LinkedIn
Connect with Jay on LinkedIn
Connect with Tom on LinkedIn
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Hosts of The Thought Leadership Project
Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon, who is Chief Storyteller at the Harrington agency, has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.
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