On this episode, Gen Xers Jay and Tom sit down and chat with Matt Margolis, also known as #MattTheMillennialLawyer LinkedIn. Matt posts some of our favorite content—hilarious memes, TikTok, and Piñata Farms videos—on LinkedIn, and he shares the tricks of his trade that have helped him build his personal brand and his legal practice on the platform.

The discussion covers:

• Matt’s take on the old trope that all an associate lawyer has to do to advance is “keep their head down and do good work”

• How Matt comes up with ideas for content

• Why you shouldn’t be afraid to be yourself on LinkedIn

• Whether to niche or not

• The benefits of being a thought leader on LinkedIn

Reading & Resources

• Connect with Matt on LinkedIn

• Follow Alex Su on LinkedIn

• Connect with Jay on LinkedIn

• Connect with Tom on LinkedIn

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Hosts of The Thought Leadership Project

Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.

Introducing a New Membership
Community for Lawyers

The Thought Leader Collaborative (or the “Lab” as we like to call it) is created for lawyers and those in the professional service industry. Learn how to build your brand, become a thought leader and grow your practice on LinkedIn.