We know business development is important. We know a book of business has many benefits. But…we often don’t know where to start. In this episode, Aaron Baer joins us to discuss the what, why, and how of business development for lawyers. Topics addressed include:

- The benefits of business development

- Common impediments that stop lawyers from taking action

- Elements of an effective business development training program

Reading & Resources

• Connect with Aaron on LinkedIn

• Build Your Book

• 4L Academy

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Hosts of The Thought Leadership Project

Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.

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