As thought-leadership marketers, Jay and Tom look forward every year to the release of the Thought Leadership Impact Study. In this episode, they have the chance to do a deep-dive into what the study says and why it matters with two of its architects, Joe Kingsbury of Edelman and Tusar Barik of LinkedIn. Some of the topics discussed include:

• How more content than ever is being created and how to break through the noise

• B2B buyers’ preferences for content to be authoritative but also fun to consume

• What it means to create high-quality content

• The importance of showing some personality when creating content

• How LinkedIn is becoming an increasingly important thought-leadership platform

Reading & Resources

• 2021 Thought Leadership Impact Study

• 4 Key Takeaways from the Study

• Connect with Joe Kingsbury on LinkedIn

• Connect with Tusar Barik on LinkedIn

• Connect with Jay on LinkedIn

• Connect with Tom on LinkedIn

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Hosts of The Thought Leadership Project

Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.

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The Thought Leader Collaborative (or the “Lab” as we like to call it) is created for lawyers and those in the professional service industry. Learn how to build your brand, become a thought leader and grow your practice on LinkedIn.