“John Grisham was a practicing lawyer with a side hustle.” That’s the “hook” line from a LinkedIn post Jay wrote on January 1 that generated well over 100,000 views and a boatload of reactions and comments. In this episode, Jay and Tom break down the post and extract lessons that everyone who posts on LinkedIn can benefit from, including:

• How to tell a story on LinkedIn

• The importance of consistency

• Why the first and last line of a post are so important

• The reasons you should be jumping into the comments on your post—especially during the first hour

Reading & Resources

• The Grisham post

• The Picasso post

• Connect with Jay and Tom on LinkedIn

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Hosts of The Thought Leadership Project

Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon, who is Chief Storyteller at the Harrington agency, has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.

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