Jay and Tom address one of the most commonly expressed obstacles to becoming a thought leader: the confines of time. In this episode, they demonstrate how carving out 60 minutes every two months just might be enough to build a well-oiled content marketing machine.

Matters Raised

• How do lawyers overcome the downward pressure on their bandwidth to find enough time to devote to thought leadership?

• Making the distinction between "unicorn content" and "donkey content" and that distinction's importance for lawyers looking to become thought leaders.

• Going deep on one topic, versus wide on many topics.

• What resources will a lawyer need to limit their personal day-to-day involvement in the nitty-gritty of content marketing?

• How can one blog topic be enough fodder for a multi-media, multi-sensory content campaign (written arguments, infographics, video, keynote addresses, presentations, podcasting, etc.)?

• I'm a lawyer, and can only carve out 60 minutes of my time to get started, how would I spend it?

Reading & Resources

• How to Become a Thought Leader in 60 Minutes or Less

• How to Bill Your Time and Build Your Book...All at the Same Time!

• Advice from a Billionaire Lawyer: Sell Yourself One Hour a Day

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Hosts of The Thought Leadership Project

Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon, who is Chief Storyteller at the Harrington agency, has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.