Content consumption is at an all-time high in the current environment. But so is content creation. Adrian Lurssen, co-founder and VP of strategic development at JD Supra, rejoins the podcast to discuss what his platform's analytics and data mean for thought-leadership marketing in the modern paradigm.

Many lawyers and law firms are afraid of narrowing their focus because they worry that by doing so they will limit opportunities for new business. Jonathan Barber, and his law firm Franchise.law, exemplify why the exact opposite is true—that narrowing down on a specific target market is the path to growth. On this episode, Jay and Tom discuss a range of topics with Jonathan on the benefits of a niche practice.

With limits on human interaction making in-person networking nearly impossible, lawyers are flocking to digital platforms like LinkedIn and other social media to stay connected and engaged with colleagues, clients and prospects. Some are diving in for the first time, others are getting reacquainted. Jay and Tom discuss how to leverage LinkedIn to earn a reputation as a true thought leader.

On this episode, Jeremy Richter—lawyer, author, and podcaster—joins us to talk about his new book and how having the right mindset is key to becoming a successful and satisfied lawyer. Jeremy is the author of the recently released book, Level Up Your Law Practice, and shares his insights on his book writing process and lots of tips on how to be a good lawyer.

Since virtually every law firm in the country is pumping out massive amounts of written content about the COVID-19 crisis, it’s hard for any individual thought leader to stand out. In this episode, Jay and Tom share five tips for crafting content that will reach your intended audience.

Since virtually every law firm in the country is pumping out massive amounts of written content about the COVID-19 crisis, it’s hard for any individual thought leader to stand out. In this episode, Jay and Tom share five tips for crafting content that will reach your intended audience.

Known for her daring antics and outgoing personality, Ruth Carter is an Arizona attorney and an authority on intellectual property, business law, and internet law. Ruth has written three best-selling books on guerrilla marketing and social media law and has been a speaker at more than 100 events, including Content Marketing World and South by Southwest, as well as being featured in the Wall Street Journal, Entrepreneur, and on NPR. Ruth joins Jay and Tom to discuss a wide range of relevant and thought-leadership-related issues

Yes, you can be a busy lawyer who excels at serving your clients and also consistently produce thought-leadership content. In this episode, Jay and Tom have an engaging conversation with attorney Frank Ramos, Managing Partner of Clarke Silverglate, P.A. Frank is the author of more than 10 books, 400 thought-leadership articles, hosts a podcast, and posts original insights on LinkedIn every day—in addition to running a busy law firm. 

It probably comes as no surprise that we believe thought-leadership marketing is what we like to call "Modern PR." But that doesn't mean you shouldn't be focused on traditional PR, which involves gaining coverage by reporters for stories they're writing. In this episode, we speak to PR expert Helen Croydon, founder of Thought Leadership PR, about ways lawyers can pitch the media successfully. 

One typically thinks of thought-leadership content as written blog posts, white papers, articles and now audio content like podcasts. In this episode, Jay and Tom explore the art of “visual storytelling” as a thought-leadership marketing device, examining best practices for using pictures to paint a thousand words.

In this episode, Jay Harrington addresses three questions you need to consider if you want to make an impact with your though-leadership content. By answering these questions, you’ll get a handle on the strategic issues involved in becoming an effective thought leader.

Listen as Rob Montgomery, founder of Robert H. Montgomery, III, Esquire, P.C., a leading boutique law firm focusing on counseling healthcare clients, relays to Jay and Tom his personal experience with establishing a niche platform for thought leadership and business development.

Podcasting is all the rage, but lawyers and law firms interested in starting a podcast often don't know where to start. In this episode, Jay and Tom discuss five foundational issues that you need to think through before recording your first episode.

What's one thing that you can do to dramatically improve the impact of your thought leadership marketing? Publish more of your content on platforms other than your law firm's website. In this episode, Jay and Tom discuss the value of guest-posting with Leigh Jones, editor-in-chief of Law.com.

Chuck Bean is a Partner with The Martec Group, leading Martec’s voice of customer practice. Chuck helps consumer insights professionals hear the true voice of clients and unlock success by focusing on what truly motivates buying behavior. Listen in as Jay and Tom explore Chuck’s more than  25 years of experience in the market research and consumer insights world to gain insights as to how law firms can create and package custom research as thought leadership content.

Join Jay and Tom as they discuss how to plan and execute effective employee advocacy initiatives with Jennifer Bankston, who has served as Chief Marketing and Business Development Officer for three law firms and now consults with firms to provide marketing and business development strategies paired with technology solutions.

Jay and Tom discuss their view of the seven most common mistakes that lawyers make when embarking on a thought-leadership marketing program, including ways to avoid the pitfalls that plague others.

We're kicking off 2020 with an episode jam-packed with great tips to help lawyers improve their marketing and business development. Sam McKenna, an award-winning speaker and sales consultant, joins us for an engaging conversation with loads of actionable advice. 

Mike Mellor is the Director of Marketing and Business Development at Pryor Cashman. Mike shares his thoughts about the importance of building a niche practice that demonstrates one's industry expertise, and reinforcing that expertise through the creation and publication of thought leadership.

What's the difference between one-off marketing tactics and integrated marketing campaigns? Jay and Tom explore this and other issues with Kim Rennick, Chief Client Development and Marketing Officer at Shook, Hardy & Bacon.