A limiting belief is something you believe about yourself that prevents you from realizing your full potential. Listen as Jay and Tom discuss three common limiting beliefs that get in the way of lawyers producing content and becoming thought leaders in episode 58 of The Thought Leadership Project Podcast

Laura Frederick is the Managing Attorney at Laura Frederick Law, a boutique law firm in Austin, Texas that helps businesses with vendor contracts. Having just recently launched an aggressive and committed thought leadership program on LinkedIn, Laura joins Jay and Tom to discuss her recipe for success.

It’s that time of year: personal marketing plan season. When it comes to creating a personal marketing plan, make it strategic and also keep it simple. In this episode, Tom and Jay discuss the different components of a personal marketing plan, and how lawyers can make theirs effective and actionable.

If you’re an attorney or legal marketer who has recently launched a legal podcast, you should be working actively and ongoing to grow your audience within the niche you’re targeting. Jay and Tom take a look at some of the more tried and true tactics, from basic to advanced, in episode 55 of The Thought Leadership Project Podcast.

Now is the time to evaluate what's working, what's not, and to respond by adjusting your content strategy for the fourth quarter of this year and the first quarter of the new year. Here are five common mistakes that can get in the way of achieving content marketing success.

There are different phases lawyers will go through as they build a significant book of business. There’s no guarantee you’ll progress through each phase, but if you do it’s likely that you’ll follow a particular path. In this episode, Jay and Tom discuss what it takes to build a $100,000, $500,000, and $1,000,000-plus practice.

Positioning yourself and your practice is all about narrowing your focus to the point where you can say “I do x practice for y market.” In this episode, Jay and Tom discuss the challenges lawyers have in narrowing their focus, the benefits they’re missing out on, and how thought leadership fits into the equation.

If you’re tired of getting the same old results with your thought-leadership marketing efforts, try implementing some fresh new ideas. In this episode, Tom and Jay discuss some ways to change up your approach to content in order to create more engagement with your readers, listeners, and viewers.

If you’re tired of getting the same old results with your thought-leadership marketing efforts, try implementing some fresh new ideas. In this episode, Tom and Jay discuss some ways to change up your approach to content in order to create more engagement with your readers, listeners, and viewers.

Jared D. Correia, Esq. is the CEO of Red Cave Law Firm Consulting, working with law firms around the world to improve their business management practice. Jared is also the COO of Gideon Software, Inc.. which delivers chatbots built exclusively for law firms. Listen to his discussion with Jay and Tom about the past, present and future of legal and marketing technology.

As the old saying goes, what you measure you can manage, and that’s especially true when it comes to thought-leadership marketing. In this episode, Tom and Jay discuss why it’s important to keep an eye on content analytics in order to improve the ROI on your efforts.

Exciting news! Jay Harrington announces the release of his third book, The Productivity Pivot. Listen in as Tom interviews Jay to share the inspiration, the process and the intended outcomes for the release of this book for lawyers looking to build a successful practice and achieve career satisfaction.

In anticipation of Jay's forthcoming book, The Productivity Pivot, Jay and fellow author Tom discuss the pros and cons of writing a book as a component of a broader thought leadership program. Listen to discover how to best plan for the project, both in its development/authorship and in the pre-marketing, launch and post-marketing phases.

How do you position a practice? How does narrow positioning tip the power dynamic in an attorney/client relationship in your favor? To answer these questions and more, Jay and Tom welcome David C. Baker to the show, who the New York Times called the “expert’s expert.” You will learn a ton in this insight-packed episode.

Can the practice of meditation and mindfulness help an attorney excel in the practice of law? And how is mindfulness and body/mind well-being correlative to thought leadership? Our guest Jeffrey Bunn is a retired attorney of 40 years, and founder of The Mindful Law Coaching & Consulting Group, which advocates for the incorporation of mindfulness and meditation practices as well-being tools for individual lawyers and collectively for law firms.

One of the marks of a thought leader is that the media takes notice. Lawyers who are thought leaders are often quoted as sources in stories. Their opinions and insights are used to make sense of the news. As a consequence of being featured in the media, a lawyer is perceived as more credible and authoritative, further burnishing his or her thought-leader credentials. In this episode, Jay and Tom discuss why pursuing a PR strategy is important, and how to do it.

If you want to become a thought leader, you can't rely upon your opinion alone. Thought leaders curate the best data and information, and use it to inform their writing, and thereby their audience. Greg Lambert, Chief Knowledge Services Officer at Jackson Walker LLP, joins Jay and Tom discuss how a law firm's library and knowledge management teams can play an integral role in its thought-leadership marketing and business development.

What happens when an English major and a former attorney get together to discuss writing techniques for legal thought leadership? Episode 41 of the Thought Leadership Project podcast! Listen in as Jay and Tom cite and examine various techniques for authors to employ in order to capture a reader's attention and keep it all the way to the ultimate call-to-action. 

Social media activity, content creation, and content consumption have all gone through the roof during the COVID-19 crisis. Adrian Dayton, founder and CEO of Clearview Social, joins Jay and Tom to make sense of what is happening with thought-leadership marketing at this moment, and why it matters.

We've spent a lot of time discussing the importance of content creation for lawyers who want to become and remain thought leaders. But what about content curation? Jay and Tom deconstruct a tried and true—and highly recommended—component of thought-leadership marketing to help fortify your position as industry expert.