The Thought Leadership Project is extremely excited to announce the next natural evolution of our ongoing project to convert lawyers' subject matter expertise into thought leadership, and thought leadership into new business: the Thought Leader Collaborative. Jay and Tom discuss what it is, who it's for, and how attorneys can benefit.

Callie Schweitzer is a senior news editor at LinkedIn, where she leads the editorial coverage of the marketing industry for the platform’s 740+ million global members. Who better to turn to for advice on maximizing your efforts on LinkedIn? We covered the complete spectrum, for beginners who are still lurking, to the masters who want to experiment with LinkedIn Stories, and more!

Once you can identify and define your ideal client, everything falls into place. Listen in as Jay and Tom discuss the marketing and business development benefits of knowing who your ideal client is, including knowing what to say and where to say it.

Guest Ross Guberman is the President of both Legal Writing Pro and BriefCatch, who has delivered thousands of legal-writing workshops on four continents and is the opinion-writing trainer for all new federal judges. Listen to Jay and Tom get Ross's expertise on how lawyers can become better writers

Many lawyers desire to create content for prestigious publications, but don’t know what it takes. In this episode, Zack Needles, editor-in-chief of legal media heavyweight Law.com, helps demystify the process. Zack weighs in on a number of important issues.

As a busy lawyer, you can’t be everywhere doing everything, especially when it comes to marketing. If you spread yourself too thin, you won’t be visible anywhere. But here’s the good news: Keeping it simple is the best way to engage in effective marketing. In this episode, Jay and Tom discuss why it’s better to narrow the focus of your marketing efforts and how to do it.

Many lawyers desire to create content for prestigious publications, but don’t know what it takes. In this episode, Zack Needles, editor-in-chief of legal media heavyweight Law.com, helps demystify the process. Zack weighs in on a number of important issues.

Michael is the founder of Mike Morse Law Firm, the largest personal injury law firm in Michigan. Since being founded in 1995, the Mike Morse Law Firm has grown to 150 employees, served 25,000 clients, and collected more than $1 billion. A household name in Michigan, Mike gets more than 20,000 calls per year requesting his services. He joins the show this week to discuss his thought leadership platforms (a book, a podcast, and more) and how he is applying what he learned building his own firm to coach lawyers build theirs.

We all have access to a superpower. It’s called flow state. A 10-year McKinsey and Co. study found top executives were 500% more productive when in flow. It’s the state in which we operate at our highest levels of performance—like an athlete “in the zone.” Listen in as Jay and Tom discuss the ins and outs of flow state.

Shari is the founder of Shari Belitz Communications, LLC, a litigation strategy and education company for lawyers, with more than 20 years of experience in the insurance industry, including managing mass tort litigation for Fortune 500 insured clients. Shari studied forensic psychology, including advanced jury research and science, at the graduate level and writes and lectures extensively about the intersection of psychology and litigation.

Are introverts "having their moment?" The modern environment has made impossible many of the traditional business development arenas that historically played to extroverts' natural abilities. In their place have emerged digital venues and methodologies, which just may live in the sweet spot that introverts like Jay and Tom naturally occupy. If you're an introvert, listen in to learn how the natural abilities you already have in abundance just might pave your path to business development success in "the new normal."

Personal branding isn’t just for lawyers working in law firms. According to Lisa Lang, general counsel at Kentucky State University, it’s an issue that all lawyers—private practice and in-house—should be focused on. In this episode, Jay and Tom discuss a range of topics with Lisa, from the importance of personal branding to content creation for in-house lawyers.

“John Grisham was a practicing lawyer with a side hustle.” That’s the “hook” line from a LinkedIn post Jay wrote on January 1 that generated well over 100,000 views and a boatload of reactions and comments. In this episode, Jay and Tom break down the post and extract lessons that everyone who posts on LinkedIn can benefit from.

Bob Levant, an accomplished trial attorney who is earning his master’s degree in mental health counseling to further his own career as coach to enterprising attorneys, joins the show to discuss why long-term success always starts with a clear definition of vision and why, without one, an attorney's work can be mired in mundanity or, worse, become dispiriting and demotivating.

What does it take to grow a network of 20,000 followers on LinkedIn? In short, consistency, creativity and generosity. In this episode Patricia Baxter, managing partner of Morgan & Akin’s Philadelphia office, discusses reaching the 20,000-follower threshold with Jay and Tom. It’s not a vanity metric—it’s a reflection of concerted effort to create great content and deliver value to an audience.

Jamie Jackson Spannhake is a lawyer, writer and work-life integration coach. Her new book, "The Lawyer, the Lion, & the Laundry: Three Hours to Finding Your Calm in the Chaos," examines successful mindset shifts and methodologies for lawyers to consider in order to get what they truly want out of their lives and careers.

Becoming a lawyer is a journey not a destination. To achieve success and satisfaction, and thrive in your career, you must continually learn, improve your mindset, and develop positive new habits. Joining Tom and Jay in this episode to discuss these and other issues is Elise Buie of the Elise Buie Family Law Group.

Tom asks Jay to describe a newly discovered approach to LinkedIn that attorneys who aspire to become thought leaders should explore: the value of writing daily posts on LinkedIn. Jay shares his methodology and the impact its having on his engagement and reach on LinkedIn.

There are myriad ways you can market a legal practice. We believe, perhaps not surprisingly, that thought-leadership marketing is one of the best ways. But thought-marketing is not a silver bullet. It’s not magic. And it’s not to be confused with other short-term, in-your-face marketing tactics. In this episode, Jay and Tom discuss some common misconceptions about thought-leadership marketing, describe what it is and is not, and attempt to set some realistic expectations.

Scott Love is a legal recruiter who focuses on national partner placement for Amlaw100 and Amlaw200 law firms. Listen in as Jay and Tom discover what's behind what Scott has identified as the five key attributes of successful partners, and how you can attain them.