Writing
Gain Awareness and Build Trust With Your Audience
We work collaboratively with lawyers and legal marketing professionals to produce powerful thought-leadership content for your law firm. All writing is done in furtherance of your firm’s documented thought-leadership strategy. Lawyers have the expertise, but often lack the time, to consistently produce high-quality thought-leadership content—and that’s where we come in.
The types of thought-leadership writing projects we work on include:
Thought-Leadership Articles
We use our proven content creation process to write thought-leadership articles that can be published on your law firm’s website or in an external publication. Our process involves interviewing the subject matter experts in your law firm to extract key insights, finding new angles and interesting research to support content creation, and delivering a polished draft to your attorneys for their review. Once it’s ready for publication, we help ensure that it gets in front of the right audiences.
Long-Form Thought Leadership
We help our clients populate their websites with valuable, dynamic, original thought-leadership content that attracts and engages prospects and keeps them coming back for more. From eBooks to whitepapers to market research studies, our team of writers and strategists work hand-in-hand with our law firm clients to create compelling content that will make your website a hub of industry-leading insights for your audience.
“Harrington is an invaluable resource for our firm’s thought-leadership marketing efforts. Their team helps our attorneys stand out in the marketplace of ideas by providing top-notch writing, editing, and editorial ideas. We consider Harrington a collaborative partner, not merely a vendor.”