Almost every lawyer wants to command higher rates, attract more clients and increase his or her profile in the marketplace. However, many are stuck pursuing ineffective or inconsistent strategies. Others don’t even know where to start. My new book, One of a Kind: A Proven Path to a Profitable Law Practice, teaches lawyers how to stand out and get ahead in the ultra-competitive legal marketplace.

The book explains how lawyers can harness creativity to develop profitable niche practices, build personal brands, improve the brand experience of clients, and become prolific, effective content marketers. I draw upon my own experience as both an attorney and marketer, as well as the experience of successful attorneys who have employed the strategies and tactics that I recommend. Part marketing theory, part “how to” guide, the book contains practical advice for lawyers at any age and any stage of their careers.

One of a Kind: A Proven Path to a Profitable Law Practice, which is being published by Attorney at Work, is now available for pre-order, and will be released this spring. Click here to learn more and order your copy today!