Let’s get right to it. In today’s post, I’m sharing three tips that will help you get an immediate return on your marketing and business development investment. Pick a tactic. Start acting upon it. I’m confident you’ll achieve positive results.
An Introvert's Guide to Better Business Development in the Modern Era
A combination of current events, long-developing trends, and a move towards modernization has ushered in a new environment of business development that favors those who are considered introverts. From furthering education to adapting your skillset, Tom Nixon presents a roadmap of success for both introverts and extroverts to follow in order to help grow your practice.
Create Structure and Routine to be Effective Amid the Chaos
A common problem amongst lawyers is most begin their days in reactive mode rather than being proactive about their priorities. In the following article, Jay Harrington discusses the importance of putting everything in its place and prioritizing and focusing only on the essential in order to create structure for yourself amid the whirlwind of law firm life.
Want Better Positioning and Prospecting? Turn that Mirror Into a Window
People looking to buy any product or service—and certainly a sophisticated, high-stakes professional service such as legal services—almost always are thinking about themselves when they go looking for a solution and service provider. But yet, too many marketers (lawyers among them) are also thinking of themselves first when they sit down to write marketing copy or bullet points for a sales pitch. The wise marketer or sales agent (a business development professional) will take that mirror that stands between herself and a prospect, and turn it into a window.
Ditch the Resolutions and Challenge Yourself Instead
My Marketing Mantra for 2021: Create More Serendipity
Often times, the best new business opportunities arise at the most unexpected times and from unexpected places. In the following article. Jay Harrington shares some of his experiences that turned into unexpected business opportunities and why it’s important to be open minded, put yourself out there, and say yes to new experiences in order to create serendipity.
Don’t Let Limiting Beliefs Stop You From Building Your Law Practice
At the root of business development procrastination is that, despite our best intentions, it’s hard to rely on internal fortitude alone. That’s because our own worst critic resides inside us. It’s not some external adversary that holds us back. It’s the limiting beliefs we harbor that keep us from realizing our full potential. In the following article, Jay Harrington discusses these limiting beliefs and how to put them aside in order to build your law practice.
Finding Your “Zone of Genius” to Overcome Imposter Syndrome
Many attorneys, whether past or present, have suffered from “imposter syndrome,” where they feel less confident in their own abilities compared to those who are consuming their content. In the following article, Tom Nixon shares his own experiences with imposter syndrome and how he was able to come to understand what is meant by “Zone of Genius” to overcome his own affliction in order to, once and for all, embrace the stature of “thought leader.”
Don’t (Necessarily) Avoid That Difficult Partner
Dealing with difficult partners is a fact of law firm life, which is all about trade-offs. Want to make partner? There is going to be some pain and suffering along the way, often resulting from working with a difficult partner. By stepping up to the challenge, you can demonstrate that you have what it takes to persevere under difficult circumstances. From taking ownership to being resilient, learn the qualities that it takes to meet the expectations and earn the respect of a difficult partner.
