LAW FIRM TRAINING + WORKSHOPS
Interactive and Insightful Training Workshops
The legal industry is more competitive than ever. Therefore it’s more important than ever for attorneys to learn and develop the skills necessary to develop new business and become more productive.
Jay Harrington specializes in attorney professional and business development training for law firms big and small. His presentations and workshops are interactive, crisp, and insightful. They emphasize the importance of smart strategy, action, and accountability, and cover a variety of topics related to professional and business development.
Signature Training Program: New Partner/Shareholder Kickstart
This 9-month program helps law firms’ new partners/shareholders hit the ground running in the transition from associate lawyer to business originator and leader. The program is conducted annually by Jay Harrington for a limited number of law firms. It includes group training as well as coaching to facilitate learning and execution by program participants.
Each program is designed and delivered with the input and integration of a firm’s professional development and marketing/business development teams. Some of the concepts and skills commonly addressed during the course of a program include:
The business development mindset
Identifying a target market
Developing and executing a business development plan
Prospecting and cultivating relationships
Leading a team
Building systems and processes
Prioritizing business development
Key messaging and business development conversations
Collaborating and cross selling
To learn more about the New Partner/Shareholder Kickstart program, including pricing and more detail on program components, please contact Jay Harrington at jay@hcommunications.biz.
Single (or Series of) Business Development Workshops
Jay also conducts single or series of workshops on a variety of topics, including business development productivity, thought leadership marketing, effective use of LinkedIn, and client service and experience.
In addition to the four workshops described below, Jay can work with your firm to develop a custom training.
training #1
Productivity for Business Development
Build a business development habit that enables you to sustain the consistent level of activity necessary to build a practice.
• Set and achieve SMART goals
• Deconstruct your goals into an actionable plan
• Sell yourself one hour every day to engage in business development
• Overcome procrastination, distractions, and work intensely
training #2
Become a Thought Leader
Stand out in the digital marketplace of ideas, establish yourself as an expert, and generate new business opportunities in a world where traditional marketing is no longer possible.
• Align your content strategy with your practice focus
• Publish content that leads to new business development opportunities
• Create content with great headlines and key takeaways to engage your audience
• Find publishing opportunities on third-party media platforms and publications
training #3
Build a Legal Practice on LinkedIn
Learn how to use the most powerful digital platform to build new connections, stand out as a thought leader, and bring in new business.
• Optimize your LinkedIn profile and make your value proposition clear
• Create a robust network of connections that aligns with your practice focus
• Learn how to engage your network by creating and sharing valuable content
• Become skilled at using LinkedIn’s various marketing tools and resources
training #4
Client Service and Experience
Learn the key foundations of providing excellent client service and experience that helps retain and grow existing relationships.
• Develop a client service mindset
• Understand what clients want
• Become a trusted advisor
• Create strategies to cross sell and collaborate with colleagues
Learn More and Book a Training Session Today
Jay tailors his talks and training sessions to meet client objectives and adjusts his approach based on the experience level—from junior associate to senior partner—of his audience. His training sessions take place in-person or via video conference. Jay’s goal is to leave attorneys educated, energized, and inspired to tackle new challenges.